Whitestone Marketing has 12 years of consulting experience
Published on August 5, 2011
CEO Alex Marchetti talks about his firms 12 years of consulting experience in a rapidly evolving technological race.
Alex Marchetti, I am President/CEO of Whitestone Marketing Group. Whitestone Marketing Group is about 12 years old and it started as a consulting firm in marketing space and we evolved into different kinds of situations where we actually acquired production capabilities and equipment. And as technology continued to evolve and it became a technology race, we decided that we would work with partners and eliminate our production capabilities.
Since that time what we’ve done is we’ve expanded into becoming a total multi-channel marketing company where we integrate the different channels. We create the strategy for campaigns embedding metrics in there. We do the tracking of it. We do the implementation to our partner group. And then what we’ll do is we’ll go back with the client and we’ll do some analytics to do an evaluation of the performance. We’ll realign, rebalance for the next campaign and we’ll go for optimization. So typically what we’ll do is we’ll continue the process with the intent to continue to improve the results for our clients.
We work heavily with people who are in the marketing services providing space, mail houses, print shops; we even work with agencies at periods of time whereby we’ll come in more with a DM kind of approach as opposed to an agency type of approach. We also will be referred to handle some of their clients that don’t fit their business model. So that’s what Whitestone Marketing’s about.
And you can find out more information about the Whitestone Marketing Group if you visit our website; its www.WhitestoneInc.com and if you’re looking for more information you certainly have an opportunity to fill in the information in that site.
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