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EFI releases Fiery Command WorkStation 5.3

Published on May 16, 2011

Toby Weiss discusses Fiery Command WorkStation free update to 5.3 and some of its key new features included in the release.

Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Toby Weiss who is the Vice President and General Manager for EFI’s Fiery business. Welcome.

Toby Weiss: Thank you; thanks for having me.

Cary: Yeah. And I understand there’s like more than 1.7 million Fierys out there and I understand that you’ve just released a new version of Command Workstation. Tell us a little bit about what’s new.

Toby: That’s right. We’re very happy, obviously. Fiery has been very successful. We just announced our quarterly results not too long ago and had over 30 percent growth which was phenomenal. It really exceeded our expectations. And the customers just continue to come back and, you know, we really appreciate them. From a Fiery customer perspective they can get the new version of Command Workstation by downloading it at our website. There’s no cost associated to them. And we focused Version 5.3 really on trying to make it as productive as possible for the customer. So we added…

Cary: And that’s so important these days.

Toby: That is. Customers are telling us very loud and clearly that they’re being squeezed on resources; that they’re being given less time to run their jobs. And so whether it’s something like making business cards or any template-driven work we wanted to put a lot of features in that make it as productive as possible. One of the really big features that we added in was what we call Interactive Image Enhance, and that allows customers to be able to, you know, step-by-step look at all of the photos and images in a particular job and enhance them one at a time. We’ve always had in-RIP Image Enhance which is a very—also a nice tool for users.

But what we found is sometimes the image is embedded in a PDF or so on, and they want to go image by image from an operator level and just make sure that the quality is very good. And then if they have particular customers that like the setting they can apply a template to that and run all of the future jobs there. So that’s one example of something we’ve done to make it very productive.

Cary: Well, that’s great. So I’m sure your 1.7 million folks out there with Fierys are going to be really happy about this.

Toby: Absolutely. A lot of them will be. And there’s a number of other technologies in there for them too.

Cary: Yeah, good. Congratulations.

Toby: Thank you very much.

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