Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Frank on promoting print

Published on April 20, 2011

Frank's very excited to see some new looks on ways to promote print. Promoting print is going beyond what print IS to showing what print can DO.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By John Clifford on Apr 20, 2011

Good points all. As a teaching, trying to explain prepress to design students, it's always fun to show them the kinds of things that print can do that they can't do on their computer screen. Whether it's out-of-gamut spot colors like metallics or florescents, to fancy finishes like die cuts, folds, embossing, foils, varnishes and finishes, it's a revelation to these young people that there are design elements beyond what they can see and do on a computer.

 

By John Clifford on Apr 20, 2011

As a former typesetter, of course, there's a typo in the sixth word. It should be teacher.

 

By Joanne Vinyard on Apr 20, 2011

Frank:
The Print Delivers seminar that Think Patented co-hosted with The Print Council is part of a national seminar series produced by The Print Council and our sponsors. We have presented in 10 cities---including NYC, Dallas, Chicago, Minneapolis---with more to come this year in LA, Seattle, etc.

Our expert presenters demonstrate what print can do for media and marketing specifiers through case studies and relevant research from Print in the Mix. They showcase how print integrates with digital/online media and explain the facts about the sustainability of paper and print.

The Print Council and our sponsors work hard to tell the story of the effectiveness of print by supporting Print in the Mix clearinghouse, presenting the Print Delivers seminars, developing print collateral for the print community.

It has always been our mission to provide tools to print providers and to reach out to media and marketing specialists who make media buy decisions to be sure they have the information they need to keep print front and center...and in the mix.

We hope that you will come to one of the Print Delivers events soon!

Joanne Vinyard
Director, The Print Council

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: InPrint Heads to Louisville

InPrint Heads to Louisville

Published: November 14, 2018

Frazer Chesterman, Co-Founder of InPrint, previews the upcoming InPrint 2019 industrial printing conference, which will take place April 9-11 in Louisville, Ky., and discusses some of the current trends in industrial printing.

 

Video preview: Aleyant's Print Job Manager Brings Consistent Pricing

Aleyant's Print Job Manager Brings Consistent Pricing

Published: November 14, 2018

Trent Foreman, Product Manager for Aleyant, walks through the process of estimating and pricing with Aleyant Print Job Manager.

 

Video preview: BlueCrest:

BlueCrest: "A $450 Million Start-Up"

Published: November 13, 2018

Grant Miller, CEO of BlueCrest, discusses this new standalone company within Pitney Bowes that has merged Pitney Bowes' core document messaging technologies with its software portfolio.

 

Video preview: Crawford Technologies and Workflow Automation

Crawford Technologies and Workflow Automation

Published: November 13, 2018

Ernie Crawford, CEO of Crawford Technologies, defines "workflow" and talks about the company's software and automation solutions for the transactional and direct mail space.

 

Video preview: Modern Litho Expands Its Footprint

Modern Litho Expands Its Footprint

Published: November 12, 2018

Jim Tomblinson, Vice President of Operations for Modern Litho, discusses the breadth of the company's offerings, its expanding geographical footprint, and how it has benefitted from the adoption of processless plates.

 

Video preview: Two Sides'

Two Sides' "Keep Me Posted" Campaign Advocates Access to Printed Communications

Published: November 12, 2018

Phil Riebel, President of Two Sides North America, talks about the work the organization does to advocate for printing and paper, with more than 1,000 members. Through its Keep Me Posted Campaign, the organization is advocating access to printed statements and communications.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved