Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Frank on promoting print

Published on April 20, 2011

Frank's very excited to see some new looks on ways to promote print. Promoting print is going beyond what print IS to showing what print can DO.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By John Clifford on Apr 20, 2011

Good points all. As a teaching, trying to explain prepress to design students, it's always fun to show them the kinds of things that print can do that they can't do on their computer screen. Whether it's out-of-gamut spot colors like metallics or florescents, to fancy finishes like die cuts, folds, embossing, foils, varnishes and finishes, it's a revelation to these young people that there are design elements beyond what they can see and do on a computer.

 

By John Clifford on Apr 20, 2011

As a former typesetter, of course, there's a typo in the sixth word. It should be teacher.

 

By Joanne Vinyard on Apr 20, 2011

Frank:
The Print Delivers seminar that Think Patented co-hosted with The Print Council is part of a national seminar series produced by The Print Council and our sponsors. We have presented in 10 cities---including NYC, Dallas, Chicago, Minneapolis---with more to come this year in LA, Seattle, etc.

Our expert presenters demonstrate what print can do for media and marketing specifiers through case studies and relevant research from Print in the Mix. They showcase how print integrates with digital/online media and explain the facts about the sustainability of paper and print.

The Print Council and our sponsors work hard to tell the story of the effectiveness of print by supporting Print in the Mix clearinghouse, presenting the Print Delivers seminars, developing print collateral for the print community.

It has always been our mission to provide tools to print providers and to reach out to media and marketing specialists who make media buy decisions to be sure they have the information they need to keep print front and center...and in the mix.

We hope that you will come to one of the Print Delivers events soon!

Joanne Vinyard
Director, The Print Council

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved