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Frank on promoting print

Published on April 20, 2011

Frank's very excited to see some new looks on ways to promote print. Promoting print is going beyond what print IS to showing what print can DO.

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Discussion

By John Clifford on Apr 20, 2011

Good points all. As a teaching, trying to explain prepress to design students, it's always fun to show them the kinds of things that print can do that they can't do on their computer screen. Whether it's out-of-gamut spot colors like metallics or florescents, to fancy finishes like die cuts, folds, embossing, foils, varnishes and finishes, it's a revelation to these young people that there are design elements beyond what they can see and do on a computer.

 

By John Clifford on Apr 20, 2011

As a former typesetter, of course, there's a typo in the sixth word. It should be teacher.

 

By Joanne Vinyard on Apr 20, 2011

Frank:
The Print Delivers seminar that Think Patented co-hosted with The Print Council is part of a national seminar series produced by The Print Council and our sponsors. We have presented in 10 cities---including NYC, Dallas, Chicago, Minneapolis---with more to come this year in LA, Seattle, etc.

Our expert presenters demonstrate what print can do for media and marketing specifiers through case studies and relevant research from Print in the Mix. They showcase how print integrates with digital/online media and explain the facts about the sustainability of paper and print.

The Print Council and our sponsors work hard to tell the story of the effectiveness of print by supporting Print in the Mix clearinghouse, presenting the Print Delivers seminars, developing print collateral for the print community.

It has always been our mission to provide tools to print providers and to reach out to media and marketing specialists who make media buy decisions to be sure they have the information they need to keep print front and center...and in the mix.

We hope that you will come to one of the Print Delivers events soon!

Joanne Vinyard
Director, The Print Council

 

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