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Frank's Ode to Printers

Published on December 17, 2010

Frank wraps up the year with a gift celebrating the great material known as print. Download Text Reprint (PDF)

This Week - with Frank Romano

Hi.  This is Frank Romano for WhatTheyThink.com.  Well you've heard about the iPod, the iPhone, the iPad.  Well I introduce to you the iPrint.  iPrint.  iPrint books, iPrint magazines, iPrint forms, iPrint packaging, iPrint brochures, iPrint anything you want on this miraculous material called paper.

So I've written a little ode if you will and it's called "I am a Printer".

I have been around for 560 years

I invented the Renaissance and caused the Reformation

I have recorded war and peace

My pamphlets and documents created America

I take ideas and information and make them tangible

I print lofty Bibles and lowly forms

I am a printer

I help you promote and inform and entertain

My catalogs and direct mail are a spur to action

My calling, clicking, or visiting

I communicate your brand and facilitate your marketing

I am a printer

I preserve and protect your most precious memories

My greeting cards say what you feel

My photo books are your families' legacies

Freedom of press began with me

I am still the reasoned and reliable history of our times

I am a printer

I put ink on paper and plastic and other materials

I produce packages and publications and products

My business is an extension of your business

Print and paper will transcend the digital age

Because print gets attention

Print is not a momentary image on a screen

You feel print in your hand even fleetingly

And that is its power: it moves you without moving

I am a printer

My industry and I care about the environment

I deal with responsible paper and ink suppliers

I recycle and conserve and reduce waste

I am your partner in progress

I am your printer

And that is my opinion.

Next time...

See you next year!

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Discussion

By Thomas Wetjen on Dec 17, 2010

Frank,
Nice job. Great way to end the year.
Tom

 

By Paul Edwards on Dec 17, 2010

amen

 

By Donna Gonzalez on Dec 17, 2010

"It moves you without moving" - that is print's advantage. It's there, tangible, not fleeting and transitory. Thanks, Mr. Romano.

 

By Mark Parent on Dec 17, 2010

With respect: While I admire the thought, I wondered what type of ODE a horse shoer would come up with considering their demise?
Mark

 

By Luther Erlund on Dec 21, 2010

Mark - do you think horse shoers have all disappeared? wrong - there are fewer for sure but horses still need to be shoed -

 

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