Frank wraps up the year with a gift celebrating the great material known as print. Download Text Reprint (PDF)
This Week - with Frank Romano
Hi. This is Frank Romano for WhatTheyThink.com. Well you've heard about the iPod, the iPhone, the iPad. Well I introduce to you the iPrint. iPrint. iPrint books, iPrint magazines, iPrint forms, iPrint packaging, iPrint brochures, iPrint anything you want on this miraculous material called paper.
So I've written a little ode if you will and it's called "I am a Printer".
I have been around for 560 years
I invented the Renaissance and caused the Reformation
I have recorded war and peace
My pamphlets and documents created America
I take ideas and information and make them tangible
I print lofty Bibles and lowly forms
I am a printer
I help you promote and inform and entertain
My catalogs and direct mail are a spur to action
My calling, clicking, or visiting
I communicate your brand and facilitate your marketing
I am a printer
I preserve and protect your most precious memories
My greeting cards say what you feel
My photo books are your families' legacies
Freedom of press began with me
I am still the reasoned and reliable history of our times
I am a printer
I put ink on paper and plastic and other materials
I produce packages and publications and products
My business is an extension of your business
Print and paper will transcend the digital age
Because print gets attention
Print is not a momentary image on a screen
You feel print in your hand even fleetingly
And that is its power: it moves you without moving
I am a printer
My industry and I care about the environment
I deal with responsible paper and ink suppliers
I recycle and conserve and reduce waste
I am your partner in progress
I am your printer
And that is my opinion.
See you next year!
Memjet and the Expansion of Single-Pass Inkjet Printing
Published: March 30, 2020
Kevin Shimamoto, CMO for Memjet, talks to David Zwang about how Memjet’s inkjet technology platforms and OEM partners are expanding single-pass inkjet into the mainstream printing market and beyond, into new and different applications.
Frank Goes Viral
Published: March 27, 2020
Frank comments on the postponement of drupa and its effect on the printing industry. Vendors who were planning to introduce new technologies in Dusseldorf will now use fall events like Brand Print America and PRINTING United to do so—or, like HP, host their own virtual events. Regardless, the COVID-19 crisis is going to make this a challenging year for the industry, but hopefully we will come out on the other side.
Warren Werbitt Says, “You Still Need to Get in Front of Your Client!”
Published: March 25, 2020
Flushed with excitement, print evangelist Warren Werbitt asks, “Now how are we going to reach our customers?” He plumbs the depths of direct mail, which is the best choice for customer outreach, and encourages everyone to use direct mail to stay in front of customers. If you haven’t taken the plunge and tried direct mail before, it's not to late to start showering it on your clients.
FASTSIGNS Vero Beach and ABC Printing Co-Brand to Offer Complete Signage and Commercial Printing Services
Published: March 23, 2020
Gordon Sellers, FASTSIGNS Vero Beach, Fla., and & Chris Beals, ABC Printing, talk about the evolution of their partnership. ABC Printing was founded in 1975 as a quick printer. When Gordon opened FASTSIGNS Vero Beach, Chis became a top customer, selling signs to his customers and acquiring them from FASTSIGNS—and Gordon’s customers also needed small-format printing. As their partnership grew, they decided to take advantage of FASTSIGNS’ Co-Branding program.
Frank Sets a Line o’ Type
Published: March 20, 2020
Frank takes us on a short tour of the venerable Mergenthaler Linotype machine, which Thomas Edison called “The Eighth Wonder of the World.” It revolutionized typesetting in the early 20th century and was only supplanted by the advent of phototypesetting. The Museum of Printing has a Linotype Legacy Program to help preserve this device, as well as provide training and education programs on its operation and maintenance.
Warren Werbitt Says, “I’m At a Loss for Words”
Published: March 18, 2020
Now we know the coronavirus situation is really serious: Warren Werbitt does not want to talk about print. This is an unprecedented time, and Warren calls for everyone to work together, regardless of politics, race, color, religion, etc., to help combat a virus that has no boundaries. Don’t do anything that will put others at risk, and try to remember that everyone is in the same position—a little bit nervous and trying to get to a good place.