Download Text Reprint (PDF) " />

Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Frank's Ode to Printers

Published on December 17, 2010

Frank wraps up the year with a gift celebrating the great material known as print. Download Text Reprint (PDF)

This Week - with Frank Romano

Hi.  This is Frank Romano for WhatTheyThink.com.  Well you've heard about the iPod, the iPhone, the iPad.  Well I introduce to you the iPrint.  iPrint.  iPrint books, iPrint magazines, iPrint forms, iPrint packaging, iPrint brochures, iPrint anything you want on this miraculous material called paper.

So I've written a little ode if you will and it's called "I am a Printer".

I have been around for 560 years

I invented the Renaissance and caused the Reformation

I have recorded war and peace

My pamphlets and documents created America

I take ideas and information and make them tangible

I print lofty Bibles and lowly forms

I am a printer

I help you promote and inform and entertain

My catalogs and direct mail are a spur to action

My calling, clicking, or visiting

I communicate your brand and facilitate your marketing

I am a printer

I preserve and protect your most precious memories

My greeting cards say what you feel

My photo books are your families' legacies

Freedom of press began with me

I am still the reasoned and reliable history of our times

I am a printer

I put ink on paper and plastic and other materials

I produce packages and publications and products

My business is an extension of your business

Print and paper will transcend the digital age

Because print gets attention

Print is not a momentary image on a screen

You feel print in your hand even fleetingly

And that is its power: it moves you without moving

I am a printer

My industry and I care about the environment

I deal with responsible paper and ink suppliers

I recycle and conserve and reduce waste

I am your partner in progress

I am your printer

And that is my opinion.

Next time...

See you next year!

Email Icon Email         

 

Discussion

By Thomas Wetjen on Dec 17, 2010

Frank,
Nice job. Great way to end the year.
Tom

 

By Paul Edwards on Dec 17, 2010

amen

 

By Donna Gonzalez on Dec 17, 2010

"It moves you without moving" - that is print's advantage. It's there, tangible, not fleeting and transitory. Thanks, Mr. Romano.

 

By Mark Parent on Dec 17, 2010

With respect: While I admire the thought, I wondered what type of ODE a horse shoer would come up with considering their demise?
Mark

 

By Luther Erlund on Dec 21, 2010

Mark - do you think horse shoers have all disappeared? wrong - there are fewer for sure but horses still need to be shoed -

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inside FESPA 2018's Print Make Wear

Inside FESPA 2018's Print Make Wear "Fast Fashion" Microfactory

Published: May 25, 2018

Debbie McKeegan, Textile Ambassador for FESPA 2018, walks us through the Print Make Wear microfactory and demonstrates the process of textile printing from beginning to end.

 

Video preview: A Little Place for Your Stuff

A Little Place for Your Stuff

Published: May 25, 2018

Frank is distraught because the last US Blockbuster Video Store is closing. He does a quick review of recorded media, from tape cassettes, to video tape, to CD, to video disc, and even USB sticks.

 

Video preview: SEAMS: The Voice of the Sewn Products Industry

SEAMS: The Voice of the Sewn Products Industry

Published: May 24, 2018

At this week's TechTextil, Will Duncan, Executive Director of SEAMS, talks about SEAMS which, for 50 years, has been the "voice" of the U.S. sewn products industry. Members include brands and retailers, as well as the textile supply sector. "Made in America" is the association's main initiative.

 

Video preview: Product and Technology Changes Afoot at Xeikon

Product and Technology Changes Afoot at Xeikon

Published: May 24, 2018

At the recent Xeikon Café, Filip Weymans, Vice President of Marketing for Xeikon, discusses some recent technology and product changes that customers can look forward to, from the addition of dry toner and UV inkjet to a complete digital technology upgrade.

 

Video preview: Techtextil 2018: New Technologies—and Challenges—for Textile Printing

Techtextil 2018: New Technologies—and Challenges—for Textile Printing

Published: May 23, 2018

Brian Francois, Executive Vice President of AATCC, discusses the analog-to-digital transformation in textile printing, and identifies such emerging challenges as wearable technology and developing and implementing color standards for LED lighting.

 

Video preview: New 3D Hologram Solution for Label and Packaging Security

New 3D Hologram Solution for Label and Packaging Security

Published: May 23, 2018

Matt Hirsch Ph.D., Co-Founder and CTO of Lumii, talks to David Zwang about a new solution for label and packaging security that allows 2D printers and presses generate holographic 3D effects. Using proprietary algorithms and Terascale computing, the Lumii Light Field Engine calculates the exact patterns for a duplex print from a single image to create a visual 3D object from a 2D pattern.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved