Download Text Reprint (PDF) " />

Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   COVID-19 Coverage   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements

Frank's Ode to Printers

Published on December 17, 2010

Frank wraps up the year with a gift celebrating the great material known as print. Download Text Reprint (PDF)

This Week - with Frank Romano

Hi.  This is Frank Romano for WhatTheyThink.com.  Well you've heard about the iPod, the iPhone, the iPad.  Well I introduce to you the iPrint.  iPrint.  iPrint books, iPrint magazines, iPrint forms, iPrint packaging, iPrint brochures, iPrint anything you want on this miraculous material called paper.

So I've written a little ode if you will and it's called "I am a Printer".

I have been around for 560 years

I invented the Renaissance and caused the Reformation

I have recorded war and peace

My pamphlets and documents created America

I take ideas and information and make them tangible

I print lofty Bibles and lowly forms

I am a printer

I help you promote and inform and entertain

My catalogs and direct mail are a spur to action

My calling, clicking, or visiting

I communicate your brand and facilitate your marketing

I am a printer

I preserve and protect your most precious memories

My greeting cards say what you feel

My photo books are your families' legacies

Freedom of press began with me

I am still the reasoned and reliable history of our times

I am a printer

I put ink on paper and plastic and other materials

I produce packages and publications and products

My business is an extension of your business

Print and paper will transcend the digital age

Because print gets attention

Print is not a momentary image on a screen

You feel print in your hand even fleetingly

And that is its power: it moves you without moving

I am a printer

My industry and I care about the environment

I deal with responsible paper and ink suppliers

I recycle and conserve and reduce waste

I am your partner in progress

I am your printer

And that is my opinion.

Next time...

See you next year!

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Thomas Wetjen on Dec 17, 2010

Frank,
Nice job. Great way to end the year.
Tom

 

By Paul Edwards on Dec 17, 2010

amen

 

By Donna Gonzalez on Dec 17, 2010

"It moves you without moving" - that is print's advantage. It's there, tangible, not fleeting and transitory. Thanks, Mr. Romano.

 

By Mark Parent on Dec 17, 2010

With respect: While I admire the thought, I wondered what type of ODE a horse shoer would come up with considering their demise?
Mark

 

By Luther Erlund on Dec 21, 2010

Mark - do you think horse shoers have all disappeared? wrong - there are fewer for sure but horses still need to be shoed -

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Memjet and the Expansion of Single-Pass Inkjet Printing

Memjet and the Expansion of Single-Pass Inkjet Printing

Published: March 30, 2020

Kevin Shimamoto, CMO for Memjet, talks to David Zwang about how Memjet’s inkjet technology platforms and OEM partners are expanding single-pass inkjet into the mainstream printing market and beyond, into new and different applications.

 

Video preview: Frank Goes Viral

Frank Goes Viral

Published: March 27, 2020

Frank comments on the postponement of drupa and its effect on the printing industry. Vendors who were planning to introduce new technologies in Dusseldorf will now use fall events like Brand Print America and PRINTING United to do so—or, like HP, host their own virtual events. Regardless, the COVID-19 crisis is going to make this a challenging year for the industry, but hopefully we will come out on the other side.

 

Video preview: Warren Werbitt Says, “You Still Need to Get in Front of Your Client!”

Warren Werbitt Says, “You Still Need to Get in Front of Your Client!”

Published: March 25, 2020

Flushed with excitement, print evangelist Warren Werbitt asks, “Now how are we going to reach our customers?” He plumbs the depths of direct mail, which is the best choice for customer outreach, and encourages everyone to use direct mail to stay in front of customers. If you haven’t taken the plunge and tried direct mail before, it's not to late to start showering it on your clients.

 

Video preview: FASTSIGNS Vero Beach and ABC Printing Co-Brand to Offer Complete Signage and Commercial Printing Services

FASTSIGNS Vero Beach and ABC Printing Co-Brand to Offer Complete Signage and Commercial Printing Services

Published: March 23, 2020

Gordon Sellers, FASTSIGNS Vero Beach, Fla., and & Chris Beals, ABC Printing, talk about the evolution of their partnership. ABC Printing was founded in 1975 as a quick printer. When Gordon opened FASTSIGNS Vero Beach, Chis became a top customer, selling signs to his customers and acquiring them from FASTSIGNS—and Gordon’s customers also needed small-format printing. As their partnership grew, they decided to take advantage of FASTSIGNS’ Co-Branding program.

 

Video preview: Frank Sets a Line o’ Type

Frank Sets a Line o’ Type

Published: March 20, 2020

Frank takes us on a short tour of the venerable Mergenthaler Linotype machine, which Thomas Edison called “The Eighth Wonder of the World.” It revolutionized typesetting in the early 20th century and was only supplanted by the advent of phototypesetting. The Museum of Printing has a Linotype Legacy Program to help preserve this device, as well as provide training and education programs on its operation and maintenance.

 

Video preview: Warren Werbitt Says, “I’m At a Loss for Words”

Warren Werbitt Says, “I’m At a Loss for Words”

Published: March 18, 2020

Now we know the coronavirus situation is really serious: Warren Werbitt does not want to talk about print. This is an unprecedented time, and Warren calls for everyone to work together, regardless of politics, race, color, religion, etc., to help combat a virus that has no boundaries. Don’t do anything that will put others at risk, and try to remember that everyone is in the same position—a little bit nervous and trying to get to a good place.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved