Download Text Reprint (PDF) " />

Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Frank's Ode to Printers

Published on December 17, 2010

Frank wraps up the year with a gift celebrating the great material known as print. Download Text Reprint (PDF)

This Week - with Frank Romano

Hi.  This is Frank Romano for WhatTheyThink.com.  Well you've heard about the iPod, the iPhone, the iPad.  Well I introduce to you the iPrint.  iPrint.  iPrint books, iPrint magazines, iPrint forms, iPrint packaging, iPrint brochures, iPrint anything you want on this miraculous material called paper.

So I've written a little ode if you will and it's called "I am a Printer".

I have been around for 560 years

I invented the Renaissance and caused the Reformation

I have recorded war and peace

My pamphlets and documents created America

I take ideas and information and make them tangible

I print lofty Bibles and lowly forms

I am a printer

I help you promote and inform and entertain

My catalogs and direct mail are a spur to action

My calling, clicking, or visiting

I communicate your brand and facilitate your marketing

I am a printer

I preserve and protect your most precious memories

My greeting cards say what you feel

My photo books are your families' legacies

Freedom of press began with me

I am still the reasoned and reliable history of our times

I am a printer

I put ink on paper and plastic and other materials

I produce packages and publications and products

My business is an extension of your business

Print and paper will transcend the digital age

Because print gets attention

Print is not a momentary image on a screen

You feel print in your hand even fleetingly

And that is its power: it moves you without moving

I am a printer

My industry and I care about the environment

I deal with responsible paper and ink suppliers

I recycle and conserve and reduce waste

I am your partner in progress

I am your printer

And that is my opinion.

Next time...

See you next year!

Email Icon Email         

 

Discussion

By Thomas Wetjen on Dec 17, 2010

Frank,
Nice job. Great way to end the year.
Tom

 

By Paul Edwards on Dec 17, 2010

amen

 

By Donna Gonzalez on Dec 17, 2010

"It moves you without moving" - that is print's advantage. It's there, tangible, not fleeting and transitory. Thanks, Mr. Romano.

 

By Mark Parent on Dec 17, 2010

With respect: While I admire the thought, I wondered what type of ODE a horse shoer would come up with considering their demise?
Mark

 

By Luther Erlund on Dec 21, 2010

Mark - do you think horse shoers have all disappeared? wrong - there are fewer for sure but horses still need to be shoed -

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

Video preview: Landa Digital Printing Shares North America Rollout Plans

Landa Digital Printing Shares North America Rollout Plans

Published: May 17, 2017

Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.

 

Video preview: Postal Update: Postal Reform and Rate Making Process Updates

Postal Update: Postal Reform and Rate Making Process Updates

Published: May 16, 2017

Ken Garner, VP of Ideallliance explains the current state of the US Postal Service, what it will take to strengthen its position, and what it will ultimately mean for the mailing rates.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved