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Dr. Joe: Print in 2020

Published on December 13, 2010

Dr. Joe sits down with Cary to discuss the future of the printing industry in 2020. Reviewing technology's past and economic present there are three numbers to focus on: 30, 60 and 100.

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Discussion

By David Pilcher on Dec 13, 2010

I appreciate the facts on what's happening in the digital industry. I am a user of it and enjoy it as well. But let’s not forget – the foundation of the print industry is manufacturing a product and without that printers won’t be printers any more – instead they will move into a different market as media service providers. I believe there will still be printers who are just printers in the future. In 2020 people will still want to read ink on paper as one of the forms of media they digest like many other forms they currently enjoy like radio, television, e-mail and the internet. In fact, as these other media sources merge into all being available via the internet, print will become a different and more distinct format to reach customers with. Advertisers will view it as a unique way to reach a market that continues to filter and select its messages. Print may become the only way to avoid smart filters and get a new message to people who may not have asked to receive it. Products being delivered to peoples mailboxes will not completely go away – even with all the digital offerings.

 

By Joe Webb on Dec 13, 2010

I think it might be helpful to see and hear the ideas expressed more completely, which I did at the Print CEO Forum.

The slides are at: http://d3a577syzx0or3.cloudfront.net/docs/2010-print-ceo-forum/2-JoeWebb-PathTo2020.pdf

The audio is at: http://d3a577syzx0or3.cloudfront.net/docs/2010-print-ceo-forum/PrintCEOForum-DrJoeWebb-100210.mp3

The opening discussion comparing the periods 1990-2000 and 2000-2010 are important to set up the rest of the discussion.

Also take a look at this article from the Wall Street Journal just last week which discusses the new use of iPads in the medical device market http://online.wsj.com/article/SB10001424052748703493504576007723119984758.html?mod=WSJ_hp_mostpop_read

It's pretty clear that the print market has changed dramatically in this last decade; I still believe that there are numerous opportunities for print businesses but we have to focus on the business as a communications deployment and logistics enterprise and not solely a print medium manufacturer. The cultural shift is rather dramatic and difficult but it can be done. This details the issues http://d3a577syzx0or3.cloudfront.net/docs/Disrupting-the-Future-reva.pdf

 

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