Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Don Schroeder, who is Director of Solutions Development for Fujifilm Graphics.  Welcome. 

Don Schroeder:  Thank you. 

Cary Sherburne:  You know, we’ve hearing about Taskero and you’ve got a lot of installations out in the field for the last couple of years, maybe you can just bring our audience up to speed a little bit on what Taskero is. 

Don Schroeder:  Taskero Universe Color Path Verified is just that.  We verify the color in the entire path of the production of the piece that you’re about to produce.  We can verify color all the way from the monitor through the proofing device through the plating, the plate processor, all the way to press.  And what’s unique about the product is it’s really a good process control tool.  All the information about the color resides in one location up on the web, which allows end users to give stakeholders who need to have that information easy access into the color information from that entire production run. 

Cary Sherburne:  And so the press room, but also back to the customer.  The customer can actually access some of that information? 

Don Schroeder:  Absolutely.  And what’s really nice is that we’ve built a branding section into the web so our end users now have the ability to give their customers access to their data and although as first it was very scary for the printer to give access to the production data, we do have some users who find it very, quite valuable with their brand customers providing them with, “Hey, you know what?  I am in control and we’re doing a really good job with color.” 

Cary Sherburne:  and do you think that, I mean obviously this is going to streamline the process, make both color throughout the process a lot more reliable and predictable.  What does it do to things like Press Check?  Are you still needing to do that kid of stuff or –

Don Schroeder:  Yeah, well what we’ve seen is obviously if you can take the validation of color all the way through the entire process, by the time that plate gets out to press, the Pressmen know that the job is going to print very well.  And what we have seen is because Taskero, over time, can alert the Pressmen to maybe variables he may have on press, we’ve actually seen the tool help Pressmen or Press People fix the problem so that they do come up to color quicker and they don’t waste as much stock when they come up to color. 

Cary Sherburne:  And then also maybe the clients, the end clients, get comfortable enough that they don’t need to come out and look at the sheets coming off the press. 

Don Schroeder:  Absolutely.  We have a full recording tool at the back end of the web base.  So what happens is they can generate a report right at the time they are completed with the job.  And most of the time our end users are placing those job reports right with the lift, but they can also PDF it right to the end user.  And we are also working on some new technology that will enable some of the Smart Phones to give that kind of alert as well. 

Cary Sherburne:  That’s great. Remote press checks. 

Don Schroeder:  Absolutely. 

Cary Sherburne:  That’s very cool.  Thank you.