Unisource announces the $100,000 challenge to the Print Council says Ed Farley of Unisource
Published on October 15, 2010
Ed Farley: I’m Ed Farley, Senior Vice President of Marketing & Corporate Communications at Unisource. I’d like to bring you up-to-date on a very important development. Recently, Al Dragone, Our CEO made $100,000 challenge to the Print Council. We’ve been for several years very proud members of the Print Council.
The $100,000 was really challenging the Print Council’s members to come up and match that $100,000 if that happens, we’ll then take those dollars, give it to the Print Council and they’ll be able to continue to really build the many programs they have, like Print Delivers seminar series, the Yes print series and the Print the Mix website.
The purpose of this challenge is really to encourage more printers to join the Print Council and to really support the programs that I’ve just talked about. These are programs to really help the printers and really show to advertising agencies, corporate specifiers and designers that print is still a very good medium that not only delivers a good ROI, but it also provides very sustainable solution to delivering their message.
So Unisource is committed to the Print Council and I certainly hope that printers take this message and will hope to join the Print Council to become members and help support the overall initiatives of the Print Council.