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Andy Tribute talks to Rotomail Italia GM Giorgio Albertini about acquiring a Kodak Prosper 5000XL

Published on March 12, 2010

Andy Tribute:  Hello this is Andy Tribute at WhatTheyThink.com.  The following video is of Rotomail Italia where we’re speaking to Giorgio Albertini.  Rotomail Italia is one of the largest transactional and direct-mail printers and also one of the largest Kodak Versamark customers, being a Kodak customer now for ten years.  They are becoming the first beta tester for the new Kodak Prosper XL5000 color press.  The press that uses stream Inkjet technology.

This video discusses with Giorgio why they’re buying the press and what they hope to do with it.  I apologize for the quality of the sound on this.  This video is made at a recent Kodak meeting and the only opportunity to make this video was in a public area close to the bar. 

Giorgio, can you tell me why are you buying this press and what it’s going to do for Rotomail?

Giorgio Albertini:  Well, the reason why we are going to install very shortly the Prosper press is because the market in Italy and I hope that also to same in Europe and other countries is requiring from the digital printing, high-grade level of quality.  For printing what?  For printing magazine, newspaper, books, statements.  Why not? 

Andy Tribute:  So as a transactional printer and a direct-mail printer this is a business changing opportunity for you of using your expertise in Inkjets to move into new market areas?

Giorgio Albertini:  Yes.  Yes it is.  What we are looking for and what we see as a big opportunity for Rotomail is the fact that we will move to market segment that we are not realize until now, and especially the books market, so black and white and color books.  Also what we will do is we will use our potential for printing colored newspaper with large size that the machine will **** with.  And also we will do direct marketing campaign, but the quality **** until now they were using **** printer paper.  So all these, they will be new opportunity for us in addition to what we are already producing today. 

Andy Tribute:  So you are basically using a range of Versamarks, VX5000’s and the new VL4200?

Giorgio Albertini:  Yes.

Andy Tribute:  Is this going -- is the Prosper going to replace these or is it complimentary to them?

Giorgio Albertini:  Oh, at the moment, it’s only complimentary, because, of course, we will see how the technology will solve our problems.  In the next future, if you are thinking that our first Versamark is lasting now ten years, because we bought in the Drupa 2000 and they’re still a fantastic potential for our company.  I think that it will have some good reason to be put in a corner and finally to take a rest.  So shortly, I think, that if everything will continue as is in our schedule we will maybe replace one by one and substitute with some Prosper units.

Andy Tribute:  Now one of the most interesting products you print today is you print USA Today on the Versamark VL series product.  Is that going to be a product that you see moving across on to the Prosper or is the VL quite adequate for that purpose?

Giorgio Albertini:  No, I think that the VL, at the moment, is fully responding to our needs.  It’s almost printing the newspaper in terms of speed and quality.  Nothing is given to us the chance to don’t use the Prosper also for the newspaper production.  In some case, may be that it is extremely too much the quality that we’ll offer for a product that typically does not need this kind of resolution and output quality here.

Andy Tribute:  And Giorgio, when are you putting the new press in?

Giorgio Albertini:  It will be just after IPEX.  We will be installing in our new premises that we are building up at the moment and we hope that it will go in production just after summer maybe.  So two months, three months for installation, beta ****, training and everything.

Andy Tribute:  So you would recommend it would be a good idea for me to come to Italy to sample the wines and to check out what you’re doing later in the fall of this year?

Giorgio Albertini:  Yes.  Absolutely.  I think that that would be the right time.

Andy Tribute:  Giorgio, thank you very much indeed for your time and I look forward to seeing your operation in ****.

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