This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.
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As our readers will know, we have been following developments with Adobe Digital Publishing Suite, both in terms of how it is helping publishers tackle the “dollars to digital dimes” conundrum of digital publishing as well as some interesting views into how enterprises are adopting DPS for sales enablement. Today’s story takes us to Maxim Integrated, a designer and manufacturer of semiconductors, who has benefited from the integration of DPS with Adobe Experience Manager for increased sales power.
Making the decision to upgrade a Print MIS or web-to-print system can cause anxiety about the unknown issues that may result. A well-planned out implementation can minimize risk and disruption to both the printer and their customers.
Your people have the power to resist print software technology changes by focusing on the challenges instead of finding solutions. Your job as a leader is to portray technology as a complimentary tool for your people to work more effectively.
Web-to-print technology and the customer facing resources working in print today need to evolve together so we can support online “collaborative commerce”: a procurement process that requires collaboration between the buyer and the seller.
CoreBridge is a cloud based, multi-tenant software solution whose business model is subscription based. Like pure technology startups, CoreBridge’s pricing model is easy to understand, available on their website, and allows you to start small and grow with CoreBridge through volume and/or functionality.
First impressions of your business matter, especially to new prospects. More and more first impressions are online. How does your online presence compare to your offline one?
Plan for a Culture of Continuous Process Improvement in 2015
Marketing Equals Lead Generation – Give them a Quota
Define the Problem First
What Does “Change” Mean to You?
The Evolution of Graph Expo
Print Software at Graph Expo
Building Yourself a Support System
The Scope Creep Virus
More Print Industry Shelfware: CRM Systems
3 Critical Factors for Web-to-Print Sales & Marketing Success
Technology Money Pit or Worthwhile Investment?
Order-Entry Data Collection
More Posts »
GMC Software Technology Appoints Clay McNaught as Vice President of Sales
Doxee Positioned as Visionary in the Gartner Magic Quadrant for Customer Communications Management Software
MadeToPrint Server compatible with Adobe CC 2014 Server
Enfocus Announces Connect 13 with Enhanced Job Delivery Control for Printers and Improved Ease for Designers
Ricoh Acquires PTI Marketing Technologies
Enfocus Releases Switch 12 update 3
Wasatch Releases SoftRIP Version 7.2
Canon U.S.A. Announces PRISMAsync Remote Manager
Lufthansa Cargo Creates Corporate Mobile App with App Studio
IQ Partners with Enfocus to Address Missing Link in Production Automation
Solimar Systems Releases Rubika® v3.8
Adobe Reports New Online Sales Records for Thanksgiving, Black Friday; $1.33 Billion and $2.4 Billion Respectively
Global Graphics and Delphax Technologies Announce Strategic Relationship
WoodWing CEO Roel-Jan Mouw speaks at Digital Publishing Innovation Summit
PageTech Announces Aggressive Pricing on New Linux Version of PCLTool SDK
Solimar President Drew Sprague Selected to Speak at PDF Day in NYC
CHILI Publish awarded "Most Promising Young Company in Belgium"
Publishing Industry Celebrates vjoonity in Hamburg
Aleyant Systems Takes Stake in Tucanna
SmartSoft Launches PressWise Cloud-based Print MIS in Canada
PTI Web-to-Print Integration, Mobile, and Implementation
Published: December 10, 2014
As part of a Print Software video series, we are asking web-to-print vendors about three important topics; integration, mobile, and implementation. Forrest Leighton from PTI describes Marcom Central's vision around integration, mobile, and implementation.
PageDNA Web-to-Print Integration, Mobile, and Implementation
Published: November 26, 2014
As part of a Print Software video series, we are asking web-to-print vendors about three important topics; integration, mobile, and implementation. Steve Enstad from PageDNA describes PageDNA's company's and product's vision around integration, mobile, and implementation.
Transitioning Your Print MIS
Published: November 14, 2014
Jennifer Matt interviews Jane Mugford about what printers need to bring to the table in a Print MIS transition project.
Workflow Innovation a Hot Topic
Published: October 27, 2014
Cary Sherburne interviews Kevin Horey, VP & GM of Workflow & Solutions at Xerox. They talk workflow innovations, what Xerox has to offer with their products, and what makes workflow a hot topic.
How Printers Should Think About Marketing
Published: October 8, 2014
Jennifer Matt talks about how to think about marketing for printers. Start with the very simple premise - who are you going to market to? Don't skip over this critical step because its required for everything else you do in marketing.