Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.
Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.
Purchasing new technology is always done with the best of intentions and the desire to implement to a fully utilized state. Often the day-to-day business takes over and erodes the focus of a new technology project. Getting a game-plan together to ensure success and cement the purchase as a worthwhile one is critical.
Change is difficult for most people; everyone travels at their own pace through a process that starts with resistance and for most finishes in acceptance. You can improve your chances of success by communicating a lot in the beginning, providing emotional support in the middle and then becoming more of a coach once people are starting to accept there is really only one option – adapt or leave.
This product spotlight focuses on three areas of the PageDNA offering: the store building wizard and project management approach to configuring new storefronts, their open approach to integrations, and the flexibility of their services model.
Focus is a challenge in our always connected and therefore always interrupted lives. Print software projects like web-to-print and Print MIS require long-term dedicated focus to ensure success. Project success is about getting live sooner and incrementally determining the next most important improvement to the implementation (forever).
Adapting to the new realities of our digital world is a challenge for all industries. Digital Darwinism impacts all of us because the rate of change in technology and society is outpacing our organizations. Change is inevitable; the pace of change has to accelerate if you’re going to be on the survivor side of Digital Darwinism.
This product spotlight focuses on three areas of the EPMS Print MIS offering: the continuous expansion of Print MIS direct users, the support for an industry that is aggressively diversifying, and the ability to make EPMS work uniquely for your business through customization and integration.
The three top reasons web-to-print projects fail; the lack of business leadership, the sales team fails to sell the solution, and the customer fails to adopt the solution.
We confuse tools for solutions. Print software is a required tool that is part of an overall investment in making your business more productive, profitable, and competitive. The business results come from your vision, your plan, and the deployment of your labor who utilize the tool to deliver the business results you desire.
What Does “Change” Mean to You?
The Evolution of Graph Expo
Print Software at Graph Expo
Building Yourself a Support System
The Scope Creep Virus
More Print Industry Shelfware: CRM Systems
3 Critical Factors for Web-to-Print Sales & Marketing Success
Technology Money Pit or Worthwhile Investment?
Order-Entry Data Collection
Self-Service vs. Full-Service
The Print MIS Go-Live Date Dilemma
Say Thank You: Customer-Vendor Relationships
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