This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.
Subscribe to the Print Software Newsletter to stay up to date on the latest print software commentary, analysis, and news. Subscribe
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.
Published: June 15, 2017
Mobile is now the predominate access point for users. Anything you put online needs to take into consideration how "mobile-friendly" your online experience is. Jennifer Matt interviews Kellie Rife, a web developer and user experience designer about how she thinks about mobile design.
Published: June 8, 2017
Most printers have at some point hired a software programmer. Jennifer Matt interviews Chris Reisz-Hanson about why thinking about software programming with a single resource filling all the roles. Software is combination of user interface, defining the requirements, coding and testing - think about who is going to play all those roles before you start your next custom development project.
Published: May 11, 2017
When you need to transition off a legacy Print MIS, there are few things that you need to consider when selecting your new trusted system of record. Jennifer Matt interviews Jane Mugford about how she guides companies through that decision process.
Published: April 27, 2017
Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!
Published: April 13, 2017
One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.
Published: April 6, 2017
Print is not dead, we still need print and it needs to work and play well with its digital alternatives. The use of print has changed, especially in marketing. Printers need to extend their value proposition to understand all communication options in order to keep print relevant.
Print Software Newsletter
Subscribe to the Print Software Newsletter to stay up to date on the latest print software commentary, analysis, and news.
Copyright © 2017 WhatTheyThink. All Rights Reserved