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Print Software

This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.


Print Industry M&A and Print Software (Premium Content)

The merger of software technology stacks and strategy is a key component to any two businesses coming together. It takes time, effort, and patience as technology is uniquely embedded in a business. Be strategic about what you address and when you address it. Not everything should change right away.

Waiting for Software to Change to Fit Your Business (Premium Content)

Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.

Training vs. Learning with Print Software (Premium Content)

The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.

Solving Software Challenges With Tin Foil (Premium Content)

You have a bias for what solutions work; that bias is based on what has worked for you in the past. If you’re a print business owner, buying new stuff feels like a solid way to solve challenges of hiring new employees. Solving print software challenges requires expertise in print software.

A Cloud-Based Software Mindset (Premium Content)

We live in a connected world. The artifacts (documents, spreadsheets, etc.) we create for business should be stored centrally with controlled access in the cloud. Isolated artifacts on employees’ computers slow projects down and make research into past projects nearly impossible.

Print Software ROI (Premium Content)

Getting the return on investment for print software takes a lot more work by the people at the printer than you are led to believe in the software sales process.

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Datalogics Announces PDF Optimizer 1.7.0: Flexible, Faster, and More Powerful PDF Optimization

Markzware Adds Adobe InDesign Plugins for InDesign CC 2020 macOS & Windows to Q2ID Bundle

Markzware PDF2DTP for Adobe InDesign Plugin NOW Supports InDesign CC 2020 macOS

Photo2Print Show Revenue Boost after Introducing Taopix Ai

Y Soft Brings in Industry Veterans to Spearhead Growth

Neenah Swatch Pro™ Extension for Adobe Illustrator Launches at Adobe MAX 2019

AFP Consortium Secures New ISO Standard to Unite PDF Capabilities with AFP Reliability

QuarkXPress 15.1 Release Now Available

Infigo Software Joins Flexographic Technical Association

Computer MCL Invest In Taopix Ai

Color-Logic Metallics Dazzle Attendees at PRINTING United

Din Fotobog Denmark: Taopix Is the Only Choice for Us

Syncro Soft Announces the Release of Version 21.1.1 of the Oxygen XML Web Author

Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs

Avanti Strengthens Partnership with Enfocus by Signing an OEM Agreement

EFI Fiery FS400 Pro Advances State-of-the-Art Technology for Digital Print Servers

Color-Logic to Introduce Neon/Fluorescent Design Tool at Printing United 2019

Color-Logic to Release New Pattern-FX Designs at Printing United 2019 in Dallas

Onyx Graphics to Showcase ONYX Hub 2.0 at PRINTING United 2019

New Touch7 Photo ECG Tool from Color-Logic

More News



Video preview: printIQ Tailors Workflow Software for Specific Types of Businesses

printIQ Tailors Workflow Software for Specific Types of Businesses

Published: November 6, 2019

Matt Miloszewski, Sales Director for the Eastern Region for printIQ talks about the company’s workflow software systems which are agnostic with regard to print process print process—digital, commercial, sheetfed, webfed, wide format, packaging, screen—and can be configured with unique features for specific types of print businesses.


Video preview: EFI’s Jeff White Talks Workflow

EFI’s Jeff White Talks Workflow

Published: November 4, 2019

EFI’s Jeff White talks to Kelley Holmes about the importance of workflow tools to make print businesses more efficient, and discusses EFI’s MIS and workflow solutions for commercial print providers, mailing operations, and superwide format printers.


Video preview: RSA’s Dirk Craib on Helping Keep PSPs' Data Secure

RSA’s Dirk Craib on Helping Keep PSPs' Data Secure

Published: October 23, 2019

Dirk Craib, VP of Sales for Rochester Software Associates (RSA), talks about some of the issues that in-plants have been facing—security being chief among them—and how RSA’s software solutions are helping address those issues.


Video preview: EFI’s Red Hot Fiery Technology at PRINT 19

EFI’s Red Hot Fiery Technology at PRINT 19

Published: October 22, 2019

Giselle del la Moriniere Product Marketing Manager in EFI’s Fiery Group talks about EFI’s Fiery partners, the Red Hot Technology Award-winning FreeForm Create software, and the integration of the Fiery digital front end with Duplo’s spot coater and slitter/cutter/creaser.


Video preview: Reduce Manual Tasks with AVT's Automation Solutions

Reduce Manual Tasks with AVT's Automation Solutions

Published: October 1, 2019

Ornit Gluzman, Product Manager for Workflow Automation Color Products at AVT, talks to David Zwang at Labelexpo about AVT’s automation software—specifically, the ability to automatically set up jobs for inspection prior to printing.


Video preview: Caldera Services Team Offers a Variety of Integration Services to Support Workflow Automation

Caldera Services Team Offers a Variety of Integration Services to Support Workflow Automation

Published: August 14, 2019

Ben Amor, Regional Sales and Service Director Americas for Caldera, explains the markets Caldera RIPs serve, including the 1,400 different print drivers the company supports. He also talks about how the company's Services Team works with partners to facilitate further integration and automation across the entire production process for the markets it serves.


Video preview: CloudLab's Steven Antoni Explains the Company's Ecommerce Offering

CloudLab's Steven Antoni Explains the Company's Ecommerce Offering

Published: July 29, 2019

CloudLab, an ecommerce provider, has an online store offering that integrates with other components in the workflow, including production and business applications, for an automated environment. Steven Antoni, President of CloudLab Americas, explains how.


Video preview: GMG Assists with Color Management

GMG Assists with Color Management

Published: June 18, 2019

Eric Dalton, Director of Sales - Western Region for GMG, talks about color management specific to wide-format printing and the two kinds of software GMG offers to help users implement color management.


More Video



Print Software Editors

Jennifer Matt

Jennifer Matt, Section Editor
An industry expert focusing on how software continues to impact the business of print.

Jane Mugford

Jane Mugford, Contributor
A technical operations expert, focusing on Print MIS, integration, and operational change management.

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