This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.
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CoreBridge is a cloud based, multi-tenant software solution whose business model is subscription based. Like pure technology startups, CoreBridge’s pricing model is easy to understand, available on their website, and allows you to start small and grow with CoreBridge through volume and/or functionality.
First impressions of your business matter, especially to new prospects. More and more first impressions are online. How does your online presence compare to your offline one?
The raw potential of what technology can do for our business is unlimited, like a book a matches there is great possibility. Execution is about determining which match (project, goal, objective) you are going to put your energy into to ignite and then sustain your focus to create real change. Dreaming helps you think big, executing forces you to act within the constraints of your environment (resources, market, customers, and budget).
Having an integrated web-to-print and print MIS system isn’t just about being able to technically connect the systems. To get the most out of this integration you want to enable communication between systems that makes the two systems truly seem like one in terms of information exchanged
Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.
Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.
Plan for a Culture of Continuous Process Improvement in 2015
Marketing Equals Lead Generation – Give them a Quota
Define the Problem First
What Does “Change” Mean to You?
The Evolution of Graph Expo
Print Software at Graph Expo
Building Yourself a Support System
The Scope Creep Virus
More Print Industry Shelfware: CRM Systems
3 Critical Factors for Web-to-Print Sales & Marketing Success
Technology Money Pit or Worthwhile Investment?
Order-Entry Data Collection
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Publishing Industry Celebrates vjoonity in Hamburg
Aleyant Systems Takes Stake in Tucanna
SmartSoft Launches PressWise Cloud-based Print MIS in Canada
Quark Software Launches Quark Author – The Smart Content Tool
CMA Imaging Introduces ColorCloud and Exclusive Nano-Coated Substrate Option for Spectacular Inkjet Results
VeraCore Software Solutions Appoints Erika Youmans Director of Client Services
WoodWing Software partners with MEI to expand its footprint in the U.S. and Canada
Multi Packaging Solutions Consolidates and Standardizes Business Processes with EFI Radius
SmartSoft Expands PressWise Software Development Into Utah Tech Corridor
Markzware Releases MarkzTools for InDesign Plugin
XMPie Shares Technology Roadmap at 2014 XMPie Users Group (XUG) Annual Conference
International Distribution Network (IDN) partners with Alwan Color Expertise as their main dealer for United Arab Emirates
Ricoh Announces Availability of Avanti Slingshot
GMC Software Technology Wins Celent XCelent Award for GMC Inspire’s Advanced Technology
Crawford Technologies Featured on "World's Greatest!..." TV Show
Enfocus Releases PitStop 12 update 3 with Mac OS X Yosemite Support
GMG releases GMG ColorProof 5.6, the latest version of its popular, award-winning software
Data Marketing Sales Leader Rich Barclay Joins BCC Software
Agfa Graphics' Fortuna 8 High-End Design Software for Security Printing Released
Quark Previews QuarkXPress 2015
Transitioning Your Print MIS
Published: November 14, 2014
Jennifer Matt interviews Jane Mugford about what printers need to bring to the table in a Print MIS transition project.
Workflow Innovation a Hot Topic
Published: October 27, 2014
Cary Sherburne interviews Kevin Horey, VP & GM of Workflow & Solutions at Xerox. They talk workflow innovations, what Xerox has to offer with their products, and what makes workflow a hot topic.
How Printers Should Think About Marketing
Published: October 8, 2014
Jennifer Matt talks about how to think about marketing for printers. Start with the very simple premise - who are you going to market to? Don't skip over this critical step because its required for everything else you do in marketing.
Simplify Online Marketing
Published: September 17, 2014
Jennifer Matt simplifies and defines the topic of online marketing in terms of two very simple ideas; driving traffic and converting the visitors who show up.