This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.
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Published: October 22, 2014
Jennifer Matt rants about what she hates about software technology demonstrations.
Published: October 21, 2014
Greg Salzman, President of Aleyant Systems welcomes Cary Sherburne at Graph Expo and talks a bit about the company and their Pressero web-to-print solution. They also discuss the launch of a new entry-level job management system.
Published: October 8, 2014
Jennifer Matt talks about how to think about marketing for printers. Start with the very simple premise - who are you going to market to? Don't skip over this critical step because its required for everything else you do in marketing.
Published: September 24, 2014
Jennifer Matt talks about redirecting your marketing focus on your customers first, then use the social media tools that your customers use.
Published: September 19, 2014
Jennifer Matt talks about what might be the cause of your repeated failure with web-to-print solutions.
Published: September 17, 2014
Jennifer Matt simplifies and defines the topic of online marketing in terms of two very simple ideas; driving traffic and converting the visitors who show up.
Published: September 2, 2014
Jay Foster, President of Soft Solutions, talks to Eric Vessels about the the needs for workflow management software in the fast changing book printing industry.
Published: August 21, 2014
Jennifer Matt talks about how web-to-print can enable printers to extend their value beyond the shipment of printed materials. Web-to-Print allows you to start providing marketing logistics to your customers.
Print Software Newsletter
Subscribe to the Print Software Newsletter to stay up to date on the latest print software commentary, analysis, and news.
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