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Print Software

This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.

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Articles

Thriving Print Business in 2020: Diversified, Online, and Data-Driven (Premium Content)

Expand your thinking in many directions, beyond the four walls of your manufacturing operations, beyond your business into your customer’s business, and beyond print to the other communication methods that are complimentary to print.


The Role of Marketing in Your Print Business

Marketing is about delivering qualified leads to your sales team. The online world has converted marketing into a role that can be precisely measured. Start thinking of marketing as a role with a quote (# of qualified leads delivered), stop thinking of marketing as your brand colors or business card design.


As a Print Owner, Where is Your Focus?

If your focus is all internal, you are missing the broader context of how your products and services are utilized within your customer’s business. Loyal customers are created when you help them achieve their business results, that means engaging with customers in the broader context of their business.


Now What Are You Trying to Sell Me?

The first impressions of your business will be online. How does your online presence compare to you offline presence? Can prospects understand your business and what you can do for them from your website, your blog, and your social media channels? Your online presence sets up your sales team for success.


Parenting and Your Print MIS

Parenting and your print MIS have many characteristics in common. They are both long-term investments that essentially never end. There is great potential combined with great frustration and common stages that you will pass through before feeling any sense of accomplishment – always in retrospect.


Radical vs. Incremental Change with Web-to-Print and Print MIS (Premium Content)

Do you approach change as an incremental, keep everyone comfortable manner? Or do you see how much the external conditions have changed while your company has stayed still? Is your print software able to support your current and future business needs?


More Articles

Blog

Is Your Print MIS Testing Your Patience?

From the Yellow Pages to Google

Table Service at McDonald’s

Plan for a Culture of Continuous Process Improvement in 2015

Marketing Equals Lead Generation – Give them a Quota

Define the Problem First

What Does “Change” Mean to You?

The Evolution of Graph Expo

Print Software at Graph Expo

Building Yourself a Support System

The Scope Creep Virus

More Print Industry Shelfware: CRM Systems

More Posts »

News

Aleyant Spain to Feature Workflow and MIS Integration at Graphispag 2015

Canon Canada Unveils Poster Designer Plus

RSA Recognized by Xerox with Business Innovation Partner of the Year Award

Cimpress Agrees to Acquire Leading Web-To-Print Company in Austria

vjoon and Extensis Announce Strategic Partnership for Streamlining Font Delivery in Automated Publishing

The Watkins Printing Company Chooses Avanti Slingshot

EuroForm appoints well known Dutch MPS distributor

Adobe Introduces Document Cloud

EFI and Xerox Team Up to Bring Increased Power and Productivity to Digital Color Printing

Xennia Inkjet Print Software Released To OEM Machine Builders in Key Digital Applications

New tFLOW Approval 2.1 replaces an FTP

Prinova an Active Participant at Xploration ’15

BCT’s Orderprinting.com passes 10 million orders placed

Soft Solutions Hits Key Milestones

Objectif Lune and Nu-book, two Québec-based companies, join forces to create cutting-edge field force automation solution

MEI and Oplytic Offer Influential Analytics to Adobe DPS Storefronts

XMPie Announces Partnership with Multichannelmachine (MCM)

Enfocus Connect 13 Provides Job Submission Ease for Designers and Control for Printers

eSeminar: Drive Multi-Channel Publishing with Smart Content

Crawford Technologies Releases New 'Accessible PDF/UA' White Paper

More News

 

Video

Video preview: Erv Ratazak of CRC Information Systems on Successful Print MIS Implementations

Erv Ratazak of CRC Information Systems on Successful Print MIS Implementations

Published: March 23, 2015

Jane Mugford of WhatTheyThink's Print Software Section talks to Erv Ratazak of CRC Information Systems about Print MIS implementation, integration, and setting up Print MIS to handle various workflows.

 

Video preview: Greg Salzman of Aleyant on Web-to-Print Integration, Mobile, and Helping Printers Find Success Online.

Greg Salzman of Aleyant on Web-to-Print Integration, Mobile, and Helping Printers Find Success Online.

Published: March 9, 2015

Jennifer Matt talks to Greg Salzman, President of Aleyant Systems about the Aleyant Pressero web-to-print system and his company's view on web-to-print integration, mobile, and helping printers find success online.

 

Video preview: EFI's Jeff White on Successfully MIS  Implementations

EFI's Jeff White on Successfully MIS Implementations

Published: February 10, 2015

Jeff White, General Manager, EFI Monarch speaks with Print Software Section Contributing Editor Jane Mugford about successful MIS implementations.

 

Video preview: Chili Publish Managing Partner Kevin Geominne on Web-to-Print Integration, Mobile, and Helping Printers Find Success Online Chili Publish

Chili Publish Managing Partner Kevin Geominne on Web-to-Print Integration, Mobile, and Helping Printers Find Success Online Chili Publish

Published: January 26, 2015

Print Software Section Editor Jennifer Matt sat down with Kevin Geominne, Managing Partner at Chili Publish to find out how Chili Publish approaches integration with other systems. What Chili Publish is doing to support mobile. And how they help printing companies find success with online services.

 

Video preview: Jacob Aizikowitz on Integration, Mobile, and Helping Printers Find Success Online

Jacob Aizikowitz on Integration, Mobile, and Helping Printers Find Success Online

Published: January 19, 2015

Jennifer Matt sat down with Jacob Aizikowitz to find out how XMPie approaches integration with other systems. What XMPie is doing to support mobile. And how they help printing companies find success with online services.

 

Video preview: PTI Web-to-Print Integration, Mobile, and Implementation

PTI Web-to-Print Integration, Mobile, and Implementation

Published: December 10, 2014

As part of a Print Software video series, we are asking web-to-print vendors about three important topics; integration, mobile, and implementation. Forrest Leighton from PTI describes Marcom Central's vision around integration, mobile, and implementation.

 

Video preview: PageDNA Web-to-Print Integration, Mobile, and Implementation

PageDNA Web-to-Print Integration, Mobile, and Implementation

Published: November 26, 2014

As part of a Print Software video series, we are asking web-to-print vendors about three important topics; integration, mobile, and implementation. Steve Enstad from PageDNA describes PageDNA's company's and product's vision around integration, mobile, and implementation.

 

More Video

 

 

Print Software Editors

Jennifer Matt

Jennifer Matt, Section Editor
An industry expert focusing on how software continues to impact the business of print.

Jane Mugford

Jane Mugford, Contributor
A technical operations expert, focusing on Print MIS, integration, and operational change management.

Print Software Newsletter

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