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Print Software

This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.


Optimize the Print Software You Own (Premium Content)

Treat software like printing press hardware: assume your people and your processes have to change to optimize the new software rather than staying attached to how you think the software should work.

Meritocracy-Based Business Decisions (Premium Content)

Technology is invading every corner of the print industry, and many print business owners are novices when it comes to technology. How do you make good business decisions when you are not the subject matter expert? Whom do you listen to? How do you know they are qualified? Run your business like a meritocracy.

Most Adults Don’t Learn Until They Have To (Premium Content)

People in your organization have to keep learning new things so that you can continue to optimize your business using new tools (mostly software). Leadership’s job is to deliver the “have to” part of the learning equation.

Future-Proofing Your Workflow

2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.

What is Your Print Business Differentiation? (Premium Content)

What do you provide for your sales team to get the upper hand in the marketplace? Do you have differentiation? Are you investing in something that will not only win new customers but keep existing ones?

The Print Customer’s Narrative (Premium Content)

A customer narrative documents the experience of doing business with you—from the sales process all the way through invoicing—from the customer’s perspective.

More Articles


Adobe Announces Availability of Adobe Experience Manager as a Cloud Service

GMG to Participate in the COLOR20 Conference as a Gold Sponsor and to Offer a Presentation About a Way to Digitize Ink Drawdowns

Latest Color-Logic Case Study Shows Importance of Metallics to Bass Printing

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Quite Software Announces Release of Quite Imposing Plus 5 and Quite HOT Imposing 5

DALIM SOFTWARE Demonstrates their Flexible Automation Platform for E-Commerce Photography and Print Catalog Production at NRF 2020, Booth 126

3D Printer Driver Cuttlefish by Fraunhofer Now Available for Mimaki Printers

Idealliance Awards G7® System Certification to AGFA Graphics Asanti

Pitney Bowes Data Now Available in AWS Data Exchange

GMG OpenColor 2.3: New Media Library for an Optimized Overview

Enfocus Switch 2019 Fall and PitStop 2019 Update 1 Released

Avanti Users Group Conference: Highest Attendance Ever

OEE Software Launched which Enables 10-15% Gains in Production Efficiency

Adobe Named a Leader in Digital Asset Management for Customer Experience by Independent Research Firm

Collaborative Webinar from Enfocus, Ultimate Technographics and Impressed

Markzware Announces Worldwide Launch of IDMarkz for Adobe InDesign

The Ghent Workgroup Proudly Welcomes New Member Prinovis

Color-Logic Joins Enhancement Providers at Brand United University

Aleyant and SmartSoft Announce Availability of Pricing Integration between Pressero and Presswise

GMG Launches New Proof Media

More News



Video preview: drupa Preview: Front-End Trends

drupa Preview: Front-End Trends

Published: January 9, 2020

Wim Fransen, General Manager of Enfocus, talks to David Zwang about some of the major trends he has been seeing as we head toward drupa, including the emergence of faster technologies, the need to handle shorter job runs with faster turnaround times, and new front-end solutions that bridge the gap between job entry, MIS, and prepress.


Video preview: CapStone’s AutoViri Automates Mailing

CapStone’s AutoViri Automates Mailing

Published: December 5, 2019

Troy Power, cofounder of CapStone Technologies, talks about the company’s Red Hot Technology Award-winning AutoViri robotic solutions for automating mailing workflows. AutoViri helps connect the physical workflow to the digital workflow—and can save customers money on mailing costs by being plugged into the latest USPS regulations.


Video preview: Enfocus Addresses the Needs of Niche Printing Markets

Enfocus Addresses the Needs of Niche Printing Markets

Published: December 3, 2019

Wim Fransen, Managing Director of Enfocus, talks to David Zwang about the proliferation of niche printing markets—commercial, labels, textiles, wide format, vehicle graphics, etc.—and how they all share many of the same underlying challenges. Enfocus has been seeking to develop specific configurations of its flagship PitStop software to address the individual needs of these vertical markets.


Video preview: Avanti’s Red Hot Technology Awards

Avanti’s Red Hot Technology Awards

Published: November 27, 2019

Pat Bolan, President of Avanti, talks to Pat McGrew about the company’s Red Hot Technology Award-winning enhancements to Avanti Slingshot at PRINT 19—Advanced Fulfillment Workflow Enhancement and the XML Loader Enhancement for Web to Print solutions.


Video preview: Crawford Technologies’ SmartSetup Streamlines Application Onboarding

Crawford Technologies’ SmartSetup Streamlines Application Onboarding

Published: November 26, 2019

David Zwang talks to Ernie Crawford, CEO of Crawford Technologies, a software company that focuses on the transactional printing market, helping organizations improve the ways that they deliver documents to customers, in print or omnichannel. The company just launched its new SmartSetup, designed for rapidly onboarding applications into workflow automation and ADF systems.


Video preview: Warren Werbitt Says, “Tell Me About Your Business”

Warren Werbitt Says, “Tell Me About Your Business”

Published: November 20, 2019

WhatTheyThink's print evangelist Warren Werbitt checks in from Nashville and the Avanti Users Conference. He talks to a number of event attendees—printers and Avanti partners—about their businesses, their experiences with Avanti solutions, and the advantages of attending the conference.


Video preview: Software Binds Together All the Elements of an Automated Workflow

Software Binds Together All the Elements of an Automated Workflow

Published: November 19, 2019

Ray Duval of Ultimate TechnoGraphics talks about the concept of the “smart factory,” how virtually any print process can be automated, and how software is the glue that holds together all the different parts of the automated workflow.


Video preview: printIQ Tailors Workflow Software for Specific Types of Businesses

printIQ Tailors Workflow Software for Specific Types of Businesses

Published: November 6, 2019

Matt Miloszewski, Sales Director for the Eastern Region for printIQ talks about the company’s workflow software systems which are agnostic with regard to print process print process—digital, commercial, sheetfed, webfed, wide format, packaging, screen—and can be configured with unique features for specific types of print businesses.


More Video



Print Software Editors

Jennifer Matt

Jennifer Matt, Section Editor
An industry expert focusing on how software continues to impact the business of print.

Jane Mugford

Jane Mugford, Contributor
A technical operations expert, focusing on Print MIS, integration, and operational change management.

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