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Print Software

This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.

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Articles

Define the Problem First

I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.


Getting Found: Yellow Pages to Online Search

Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.


Every Print Job Doesn’t Deserve an Estimate (Premium Content)

Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.


You Bought Something New, Now What?

Purchasing new technology is always done with the best of intentions and the desire to implement to a fully utilized state. Often the day-to-day business takes over and erodes the focus of a new technology project. Getting a game-plan together to ensure success and cement the purchase as a worthwhile one is critical.


Print Software Project or Emotional Roller Coaster?

Change is difficult for most people; everyone travels at their own pace through a process that starts with resistance and for most finishes in acceptance. You can improve your chances of success by communicating a lot in the beginning, providing emotional support in the middle and then becoming more of a coach once people are starting to accept there is really only one option – adapt or leave.


Web-to-Print Product Spotlight: PageDNA

This product spotlight focuses on three areas of the PageDNA offering: the store building wizard and project management approach to configuring new storefronts, their open approach to integrations, and the flexibility of their services model.


Combat Noise with Dedicated Project Focus

Focus is a challenge in our always connected and therefore always interrupted lives. Print software projects like web-to-print and Print MIS require long-term dedicated focus to ensure success. Project success is about getting live sooner and incrementally determining the next most important improvement to the implementation (forever).


Digital Darwinism - Adapting to the new realities of our digital world

Adapting to the new realities of our digital world is a challenge for all industries. Digital Darwinism impacts all of us because the rate of change in technology and society is outpacing our organizations. Change is inevitable; the pace of change has to accelerate if you’re going to be on the survivor side of Digital Darwinism.


Print MIS Product Spotlight: EPMS

This product spotlight focuses on three areas of the EPMS Print MIS offering: the continuous expansion of Print MIS direct users, the support for an industry that is aggressively diversifying, and the ability to make EPMS work uniquely for your business through customization and integration.


3 Top Reasons Web-to-Print Projects Fail

The three top reasons web-to-print projects fail; the lack of business leadership, the sales team fails to sell the solution, and the customer fails to adopt the solution.


More Articles

Blog

What Does “Change” Mean to You?

The Evolution of Graph Expo

Print Software at Graph Expo

Building Yourself a Support System

The Scope Creep Virus

More Print Industry Shelfware: CRM Systems

3 Critical Factors for Web-to-Print Sales & Marketing Success

Technology Money Pit or Worthwhile Investment?

Order-Entry Data Collection

Self-Service vs. Full-Service

The Print MIS Go-Live Date Dilemma

Say Thank You: Customer-Vendor Relationships

More Posts »

News

GMC Software Technology Wins Celent XCelent Award for GMC Inspire’s Advanced Technology

Crawford Technologies Featured on "World's Greatest!..." TV Show

Enfocus Releases PitStop 12 update 3 with Mac OS X Yosemite Support

GMG releases GMG ColorProof 5.6, the latest version of its popular, award-winning software

Data Marketing Sales Leader Rich Barclay Joins BCC Software

Agfa Graphics' Fortuna 8 High-End Design Software for Security Printing Released

Quark Previews QuarkXPress 2015

Color-Logic and Scodix Collaborate on Two-Level Swatchbook

Prinect Media Manager provides solution for growth segment of media-neutral publishing services

Quark Software Joins Across Systems and Corel at tcworld 2014

CHILI Publish Enjoys Spirited Reception at Graph Expo

Quark Presenting at IBM Insight: Content Strategies for High-value Customer Communications

Crawford Technologies Releases SunRise, Industry's First CMOD Web App Server at Insight 2014

GMC Launches Latest Self-service Application: Inspire Interactive for Remote Authoring for BPOs

NewField IT Announces User Analytics Release

Ultimate Bindery v4 wins Best of Category

Avanti Celebrates 30 Years of Print MIS Solutions

GMG focuses on its updated range of wide format workflow and color management technologies at SGIA Expo

Xitron Names Dan MacKillop Manager of Technical Support

pressSIGN 6 Awarded IDEAlliance G7 System Certification

More News

 

Video

Video preview: Workflow Innovation a Hot Topic

Workflow Innovation a Hot Topic

Published: October 27, 2014

Cary Sherburne interviews Kevin Horey, VP & GM of Workflow & Solutions at Xerox. They talk workflow innovations, what Xerox has to offer with their products, and what makes workflow a hot topic.

 

Video preview: Why Most Technology Demonstrations Suck!

Why Most Technology Demonstrations Suck!

Published: October 22, 2014

Jennifer Matt rants about what she hates about software technology demonstrations.

 

Video preview: Aleyant Systems Launches Entry-Level Job Management System at Graph Expo

Aleyant Systems Launches Entry-Level Job Management System at Graph Expo

Published: October 21, 2014

Greg Salzman, President of Aleyant Systems welcomes Cary Sherburne at Graph Expo and talks a bit about the company and their Pressero web-to-print solution. They also discuss the launch of a new entry-level job management system.

 

Video preview: How Printers Should Think About Marketing

How Printers Should Think About Marketing

Published: October 8, 2014

Jennifer Matt talks about how to think about marketing for printers. Start with the very simple premise - who are you going to market to? Don't skip over this critical step because its required for everything else you do in marketing.

 

Video preview: Stop Focusing on the Tools - Focus on Your Customers!

Stop Focusing on the Tools - Focus on Your Customers!

Published: September 24, 2014

Jennifer Matt talks about redirecting your marketing focus on your customers first, then use the social media tools that your customers use.

 

Video preview: I Keep Buying New Web-to-Print Solutions, They All Stink!

I Keep Buying New Web-to-Print Solutions, They All Stink!

Published: September 19, 2014

Jennifer Matt talks about what might be the cause of your repeated failure with web-to-print solutions.

 

Video preview: Simplify Online Marketing

Simplify Online Marketing

Published: September 17, 2014

Jennifer Matt simplifies and defines the topic of online marketing in terms of two very simple ideas; driving traffic and converting the visitors who show up.

 

Video preview: The Need for Workflow Management in the Book Printing Segment

The Need for Workflow Management in the Book Printing Segment

Published: September 2, 2014

Jay Foster, President of Soft Solutions, talks to Eric Vessels about the the needs for workflow management software in the fast changing book printing industry.

 

More Video

 

 

Print Software Editors

Jennifer Matt

Jennifer Matt, Section Editor
An industry expert focusing on how software continues to impact the business of print.

Jane Mugford

Jane Mugford, Contributor
A technical operations expert, focusing on Print MIS, integration, and operational change management.

Print Software Newsletter

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