Labelling is an integral part of packaging and hence, manufacturers require anti-counterfeiting labels such as holographic scratch-off labels to function as long as the product is in use. Holographic scratch-off labels serves as protective overlay that use to hide confidential information. These labels finds application on various products such as prepaid calling cards, bank documents, ATM and debit cards etc. The main feature of holographic scratch-off labels is that, it can carry any information under the scratch-off coating which provide fool proof and security to the product. Instead of grey latex scratch-off panels, holographic scratch-off labels can be used on telephone top-up cards, game charge cards, and discount & promotion coupons. Holographic scratch-off labels have many layers; silicon paper makes the base of the label, a layer of pressure sensitive adhesive forms middle layer and hologram is printed with the help of various technology which forms top most layer of the label. Holographic scratch-off labels are cost effective and are accessible to all kinds of industrial clients. The holographic scratch-off labels market is estimated to have high potential owing to increase of anti-counterfeit measurements and rapid growth industrialization.
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Global Holographic Scratch-off Labels Market: Dynamics
Increasing use of holographic scratch-off labels in organized retail in order to avoid pilferage in the market. Rising pilferage in the retail sector has led to the extensive misuse of the product, thereby using holographic scratch-off labels are used against counterfeiting of products. Brand protection is of a prime concern with the pharma companies i.e. drugs need utmost protection in their packaging as any failure in their packaging could result in changes in the drug that lead either to a disappointment regarding cure to illness or injury and may even lead to the death of the patient. Therefore, holographic scratch-off labels have heavily contributed to pharmaceutical packaging through functional characteristics such as product identification, providing chemical information, cautionary and warning notifications, etc.
Features such as anti-transmittance, one time use, anti-theft code and confidentiality can be provided by holographic scratch-off labels which is driving the market. However, manufacturers have to consider health and safety guidelines to which their product are subjected to, before implementing the content and design of labels.
Global Holographic Scratch-off Labels Market: Segmentation
On the basis of design, global holographic scratch-off labels can be classified as:
VALID pattern holographic scratch-off labels
Rainbow effect holographic scratch-off labels
Other customized holographic scratch-off labels
On the basis of technology, global holographic scratch-off labels can be classified as:
On the basis of end use industry, global holographic scratch-off labels can be classified as:
Pharmaceutical & Healthcare
Electrical & Electronics
Transport & Logistics
Personal care & Cosmetics
Food & Beverage
Global Holographic Scratch-off Labels Market: Regional Outlook
Geographically, the global holographic scratch-off market can be segmented based on the region like Western Europe, North America, Eastern Europe, Latin America, MEA and APEJ & Japan. U.S. has strong market in holographic scratch-off labels accounting for highest pharmaceutical and medical devices producing nation in the world. MEA region and other Asia Pacific countries such as China, India etc. are expected to witness gradual growth in the holographic scratch-off labels market.
Global Holographic Scratch-off Labels Market: Key Players
Some of the global key manufacturers in the holographic scratch-off labels are as follows:
Holographic Security Innovations Limited
Avery Dennison Corporation
Mega Fortris (Malaysia) Sdn. Bhd.
Alpha Lasertek India Limited
Many local and unrecognized players are expected to contribute to the global holographic Scratch-off labels market during 2018-28.
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Global Holographic Scratch-off Labels Market: Key Developments
Key players in the holographic scratch-off market is expanding their business through innovation and expansion of product portfolio. For instance, Hira Holovision offers high quality holographic scratch-off labels that are easy to apply and scratch-off. These labels can be used in labelling machines.
The holographic scratch-off labels research report presents a comprehensive assessment of the market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, design technology, end use industry.