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Bartash Printing Adds to Management Team

Thursday, October 09, 2008

Press release from the issuing company

(October 08, 2008) Sidney Simon, owner and CEO of Bartash Printing, a leading manufacturer of magazines, newspapers, and niche publications, announced today that the company has added two additional industry leaders to the company’s management team; Eric Roberts as Director of Sales, and Richard Greene as Director of Marketing. “Having experienced rapid growth from $5 million in 1994 to 2007 sales of $45 million, the company clearly has a formidable sales force,” says General Manager Ed Yucis. “By applying supportive management and the benefits of a pipeline of new products and services they’ll achieve continued growth, even in today's challenging economic environment. Eric brings valuable senior management experience in helping sales teams develop markets for new and changing technology. Rich Greene has years of inside experience in branding printing companies creatively. Together, they offer our valued customers new tools to grow their markets.”

Eric Roberts, a graduate of Arizona State University, was previously Director of Strategic Marketing for The Hennegan Company, a nationally-based, award-winning, annual report lithographer headquartered in the Cincinnati area. While based in New Jersey for book manufacturing leader and direct mail giant Lehigh Press, he was the Director of Graphic Technology for facilities across the United States and Puerto Rico. “We are certainly aware that our capacity to grow and satisfy the needs of a broadening and increasingly sophisticated customer base is predicated upon making the optimum use of cutting-edge technology and true sales sensibilities.” said Roberts. “The customers at Bartash are going to be offered real-world benefits of 21st Century media distribution, variable data printing, and an ever sophisticated print product. We are very committed to offering our marketplace a stream of new ways to increase circulation and advertising dollars. The superlative sales team I inherited, coupled with Rich joining my team is a genuine recipe for success.”

Richard Greene, a graduate of the Art Institute of Philadelphia, is an award-winning writer and designer with extensive experience in the graphic arts industry. He was Director of Corporate Communications at Waldman Graphics and CRW Graphics of Pennsauken, NJ before moving into printing sales and becoming President of GGS, LLC, a graphic design and print brokering firm based in Collingswood, NJ. He has also served as an instructor for the Graphic Arts Association (GAA) of the Delaware Valley. “Bartash Printing already has the advantages of being known for responsive customer service and knowledgeable sales executives,” stated Greene. “Our challenge is to get this message into new markets, and our opportunity is to help our sales team introduce new capabilities to an industry in transition. Helping publishers thrive in these times will form partnerships that last.”

Bartash Printing is Philadelphia’s largest cold-set web printer, employing nearly 300 people and operating a 100,000 sq. ft. facility. The company has 5 press lines, full prepress, postpress, imaging and mailing capabilities. Bartash specializes in newspaper and magazine manufacturing, 1 to full-color printing, fulfillment and distribution, variable data imaging, detached address labels and cards, inserts and FSIs, production consulting and internet publishing. Operating 24/7 with live technical support, Bartash has built a reputation for award-winning service, quality, and innovation. For more information click: www.bartash.com <http://www.bartash.com> .




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