Heidelberg Seizes Upon the Dynamism of the Asian Market for Packaging Offensive
Thursday, October 17, 2019
Press release from the issuing company
The Packaging Day in the Heidelberg plant in Shanghai showcased the Smart Print Shop.
Packaging accounts for around 25 percent of all printed products. At the same time, the packaging market is the strongest growing market segment with around 3 percent on average. The most important region is Asia/Pacific with an annual growth rate of 4.6 percent. It’s the same picture the world over: brand owners have extremely demanding quality standards for folding cartons. The trends are ever declining runs, faster innovation cycles, shorter delivery times, increasing cost pressures, falling margins, more embellishments, zero defect production, and customized packagings. Heidelberger Druckmaschinen AG (Heidelberg) has the appropriate products for all of these requirements, and showcased its comprehensive range of solutions for packaging printers at three events in Asia. The kickoff came at the beginning of September in the Heidelberg plant in Shanghai with the Packaging Day, which showcased the Smart Print Shop, followed by the subsequent Open House at Masterwork (MK) in Tianjin, where the current MK portfolio for finishing was presented. Pack Print International took place from 18 to 21 September in Bangkok, and featured the presentation of the new design of the Speedmaster CX 75 for the Asian market.
Packaging Day in the Heidelberg plant in Shanghai – embellished packagings as the star of the show
A factory tour through the Qingpu plant gave the visitors the opportunity to see the high production quality for themselves (see also press release dated 29 July 2019).
Successful partnership with Masterwork
The portfolio is constantly being expanded and adapted to customer requirements. For example, the Open House showcased the Promatrix 106 FC, which die-cuts and can apply hot foil, for the print embellishment sector. The Powermatrix 106 CSB , which die-cuts and embosses, is now also compatible with EU pallets. The Promatrix 145 CSB for bigger formats and high throughput is new. The Digimatrix 60 FC, the economical solution for short runs in the hot-foil embossing and die-cutting sector, was also shown for the first time.
The visitors got to see the high quality standards during a factory tour. MK attaches great importance to high added value, currently around 60 percent, as a means to the best possible control over quality.
Pack Print International Bangkok – successful presentation of new Speedmaster CX 75
The visitors to the trade fair also showed great interest in information about Lifecycle Solutions and Heidelberg’s digital printing range.
Post a Comment
Copyright © 2019 WhatTheyThink. All Rights Reserved