Toronto – Messagepoint Inc., a leader in the Customer Communications Management (CCM) software market, announced it will present at the 2019 Xploration Tour Toronto on how artificial intelligence (AI) is helping organizations to better communicate with their customers. The event, organized by Xplor International, runs from 9:30 a.m. to 4:20 p.m. July 17 at the City of Toronto Archives. Xplor International is a non-profit association that serves the customer communications industry. Messagepoint is a sponsor of the event, which will feature presentations on the latest trends and best practices in CCM.

Atif Khan, vice president, AI & data science for Messagepoint, will present, “How AI Will Play an Essential Role in Your Customer Communications,” starting at 1:05 p.m. Khan will explore how AI is bringing order to the content chaos found in many large organizations and enabling new, innovative ways of intelligently managing, curating and optimizing content across omni-channel communications.

“We are excited to be participating in the Xploration Tour and presenting the future of customer communications,” Khan said. “Content Intelligence, which is the application of AI and machine learning to content operations, is having a profound impact on how organizations create and manage their customer communications. Ultimately these technologies can dramatically increase operational efficiency and the consistency, compliance and personalization of communications across all channels to heighten the customer experience.”

Messagepoint is used by financial services, insurance, and healthcare organizations to enhance customer experiences with optimized customer-facing communications across print and digital channels. Messagepoint recently announced the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), an artificial intelligence and machine learning-powered capability within its award-winning CCM platform. MARCIE provides Content Intelligence capabilities across the platform for migrating legacy content into the platform, cleaning up existing content libraries, and to continuously optimize content through new assisted authoring capabilities.