procreate Digitalism Tour Launches at Macworld
Thursday, July 18, 2002
World's First Mobile Interactive Art Studio & Exhibition Kicks Off Seven-Month North American Tour NEW YORK -- July 17, 2002 -- Arriving at Macworld with a one-of-a-kind, 30-ton mobile art studio and exhibition vehicle, procreate kicked off its North American Digitalism Tour at Macworld today, bringing with it heavyweight title sponsors Intel Corporation and Sony Vaio as well as such creative-industry mainstays as Corel Corporation, Wacom Technology Corporation, Alias|Wavefront and the Art Institutes. The launch of the Digitalism Tour by procreate is significant for Corel's professional line of products as it assumes lead sponsorship of a North American-wide initiative to promote the digital art movement, "Digitalism," with the support of some of the most significant players in the creative computing industry. The Digitalism Tour, which also highlights technology from Macromedia, Epson, HP, Minolta, and Nikon as well as artistic institutions like the Los Angeles Museum of Contemporary Art and the San Francisco Museum of Modern Art, will promote Digitalism using DaVE (Digitalism Vehicle), a mobile art studio and exhibition vehicle that will tour North America for seven exciting months. "Digitalism is at the core of a multi-billion dollar industry and, as leading proponents of this movement, we see tremendous benefits from helping it to further evolve and grow," said Annette McCleave, executive vice-president of marketing for procreate. "The Digitalism Tour represents a critical piece of our strategy to drive awareness of the creative tools offered by Corel Corporation and our sponsors. Bringing our partners together in one vehicle, we believe we have a unique opportunity to inspire a new generation of designers. DaVE will visit art and design schools across North America, introducing students, academic institutions and creative leaders to the possibilities of Digitalism and the powerful tools that make this art movement a reality."