Norman, Okla. – StoneHouse Marketing, whose installation of a Scodix Ultra2 Pro was just announced in February, is already reaping the rewards. In March, using their new Scodix system, StoneHouse was awarded a bronze American Advertising Award (ADDY) for the American Advertising Federation Tenth District competition. Agencies from Oklahoma, Louisiana, Arkansas and Texas participated in this regional awards competition. The company, founded in 1995 and based in Norman, Oklahoma, has been implementing the Scodix system to better serve their large retail and healthcare clients, as well as their gift card, loyalty card and direct mail clients.
The winning poster series was a marketing promotional piece enhanced using Magnifi•Sense (StoneHouse’s service using the Scodix foil and spot UV digital press). The underlying posters were first printed on an HP Indigo 12000 digital press, and then embellished using a creative variety of foils and spot UVs (ultra-shiny polymer) on the Scodix press. The series showcased the design boundaries that can be pushed using digital enhancements that do not require traditional foil dies and analog techniques.
"We believe that the Scodix Ultra2 Pro is a valuable asset for our clients to add to their marketing strategies," said Brian Mortensen, VP Sales/Marketing for StoneHouse. Mortensen noted that currently StoneHouse is the only company in their region to offer the Scodix technology, giving them another obvious and decisive edge over the competition. “Everyone who has seen it has liked the capability, and the fact that they don’t have to buy custom dies to do any foil. It’s not a hard sell to get them to try it.”
“Our monthly marketing promotions are a top priority to educate our clients about StoneHouse’s capabilities and technology advances,” said Whitney VanHeuvelen, VP Communications for StoneHouse Marketing, “We are pleased that our advertising and design efforts were acknowledged in a professional and independent industry competition.”