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Print Drives America “Gets It Right”

Monday, March 25, 2019

Press release from the issuing company

The Print Initiative from the Printing Industries Alliance Is Acclaimed As the ‘Voice of the Industry’

New York, N.Y. – In the last eighteen months, the Print Drives America Initiative has been sending out press releases, distributing literature and giving speeches on the positive benefits of print.

The Print Drives America Foundation and their Executive Director, Marty Maloney presents print as a media not just as a manufacturing activity. This truly unique way of treating print allows it to be measured favorably against media that it competes with such as broadcast and new media. Maloney has conducted decades of research that proves that the multiple platforms of print dwarfs all other media by far.

Maloney is considered a true media expert and his expertise and research stems from his thirty plus year association with New York University where he served on the board of NYU’s Masters Programs in Strategic Communication, Marketing and Media Management and was elected and served a multiple year term as Board Chair. He has created and continues to teach several media and business courses in NYU’s graduate school. Maloney’s academic experience is complemented by his market experience of heading up Broadford & Maloney Inc., a global advertising, marketing and PR agency that he founded in 1984.

Printers have pointed out that they like the razor sharp focus of Print Drives America that pays 100% attention to increasing print’s market share over the other media that competes for print budget dollars. While Print Drives America focuses exclusively on the single most important task of increasing print’s market share and printer profitability, they allow other organizations to handle secondary tasks like government lobbying, environmental issues, and paper and ink advocacy. Print Drives America is enthusiastically embraced by the industry that clearly sees increasing print’s market share as the number one path to increasing the sales and profits of printers.

Printers also remarked about the positive comparisons and effectiveness of print against other media. They like that Print Drives America constantly delivers good news about printing platforms such as the remarkable resurgence and acceptance of direct mail across all ages and the big increases of printed books, as well as the continued gains in labels and packaging and the spread of free standing insert to newspapers, direct mail and yes, packages.

Tim Freeman, President of the Printing Industries Alliance commented “We are very pleased with the rapid acceptance of the Print Drives America initiative. We need to give print a stronger voice to communicate print’s attractive features that create a strong consumer preference for print, to demonstrate its amazing ROI, and to advance print’s leadership position. We will make print attractive to all, erase the misinformation about print and greatly enhance print’s positive perception. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our initial goal will be to increase the perception of print as well as to meaningfully increase print’s market share”.

Please contact Marty Maloney for further information and how to become a founding member at mmaloney@pialliance.org or 203 912 0804.

 

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