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LDR International Restructures, Creates Fusion Systems International

Wednesday, July 10, 2002

Press release from the issuing company

New Venture Will Focus on Prepress Systems Integration and Workflow Automation PORTLAND, Ore., July 9 -- LDR International Inc. (LDR) announced today the transfer of all prepress technology assets, customers and reseller agreements to its newly formed division, Fusion Systems International (Fusion Systems). This planned move began in March 2002 in an effort to better serve its existing customer base and its dealer network in North America and Europe. This aggressive business strategy will allow Fusion Systems to become the global leader in Prepress Systems Integration and Workflow Automation on the UNIX and Linux platforms. Fusion Systems will strongly promote its ability to configure and integrate the "Best of Breed" prepress solutions on Sun, SGI, and Linux platforms. "We expect to be widely known as the more flexible, scalable, cost-effective and openly compatible option to the big name brands like Creo's Prinergy and Brisque, Agfa's Apogee and Rampage Systems and PCC's full product lines, among others," explains Robin Michalisko, Fusion Systems' director of sales. "We provide systems that customers can grow into, not out of." Fusion Systems products are easily configured and implemented to meet the needs of any customer. Using the "Open Systems" philosophy, Fusion Systems carefully listens to the needs of the customer before selling them a solution. Finding the right solution for the customer is at the very heart of the company's philosophy: "Whether it is feeding a fleet of wide-format output devices with a single print server or crunching out thousands of pages per day or establishing a fully integrated single-page workflow for a CTP system, we listen to the customer's needs and configure the best solution for them -- with absolutely no tie to any one particular type of hardware or consumable program," affirms Ralph Johnson, president of LDR International and Fusion Systems International. "Our solutions are cost-effective, high-performing and flexible. The response from our customers has been really quite incredible." With this mission, Fusion Systems will heavily invest in building strong sales channels in North America and Europe and is undergoing a vigorous brand- building process to help educate the industry on proven alternatives to the typical pre-packaged solutions offered by other vendors: "This strategy is being employed in order to provide the highest level of value to our customers. Instead of just selling customers another server system or another RIP, we focus on solving some of their business challenges ... like allowing them to easily add services that generate more sales opportunities by making it easier for their customers to do business with them, or by giving them tools that automate prepress tasks or significantly reduce consumable waste. These either help them generate revenue or save them money. Our customers like to hear that we care more about them than about selling a box of hardware or software," explains Logan Herbert, Fusion Systems' director of business development. Fusion Systems will assimilate LDR International's prepress products and licensed reseller status of various industry products. Also, Fusion Systems will channel sell LDR International's internally developed products, ColorRay and DigiPage, developed as perfect complements to the Dalim Software and Xinet Software solutions -- two of Fusion Systems' key business partners. In fact, both ColorRay and DigiPage include Xinet modules for certain functionality and are bundled with Dalim Software products as part of several large-scale solutions.




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