Brandimage Repositions the Grand Marnier Brand
Thursday, November 29, 2018
Press release from the issuing company
Paris – Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of new identity and graphic style of Grand Marnier.
The brand's heritage Gothic typography has been redesigned and modernized to become a distinctive signature with a powerful character.
A new brand "writing" approach
The new identity has given rise to the creation of an "eccentric" alphabet entirely redesigned in Gothic lettering and juxtaposed with a minimalist Futura to set the brand in a modern and timeless style.
A new chromatic spectrum
The brand is redesigned around a trilogy of "Nude white" and "Oak brown" which ensure elegance and understated sophistication, punctuated by "Passion red" for the accent of eccentricity.
The seal, the excellence of the Maison Grand Marnier
The crest, each of whose constituent elements has been redesigned and simplified, is affixed like a watermark to all the elements of the territory: prestigious print, stationary, packaging, POS.
The ribbon ‘the eccentric twist’
Distinctive sign of the emblematic Cordon Rouge bottle, the red ribbon is played as a distinctive twist present in the Cordon Rouge territory.
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