WhatTheyThink

Global Asset Management Firm Selects Quark for Content Automation

Press release from the issuing company

Denver, Colo. – Today Quark Software announced the availability of a case study detailing how a global asset management firm chose Quark’s solution – Content Automation for Fund Marketing – to improve client satisfaction, reduce risk, and speed time-to-market. With offices around the world, the asset management firm serves customers in 150+ countries and manages hundreds of billions of dollars of assets. To stay competitive in the digital world, the firm chose Content Automation for Fund Marketing, which is an end-to-end platform that helps B2B organizations streamline the creation, management, publishing, and delivery of multi-channel content such as fund profiles, commentaries and fact sheets.

Download the full case study to learn how the asset management firm:

  • Established a new marketing production model to relieve teams of manual work
  • Automated the delivery of thousands of marketing pieces to multiple sources and output types
  • Improved time-to-market for all marketing content
  • Increased customer satisfaction

The Vice President of Marketing Technology at the asset management firm said, “Content automation enables marketing departments to shift away from low value activities, such as manually updating large volumes of content via copy and paste. It offers true transformation and required us to take a look at how we structure our organization. We could have opted for a straight tech implementation and made no other changes, but we would have been left with the same mundane processes. It wouldn’t have been as impactful.”

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