Four Continent Winners Announced in Avery Dennison “Wrap Like a King™” Challenge
Tuesday, October 16, 2018
Mentor, Ohio – Avery Dennison Graphics Solutions has named four continental winning vehicle graphics installers in the “Wrap Like A King” Challenge. These winners, who showed their prowess with Avery Dennison® Supreme Wrapping™ Film, the Conform Chrome™ Series and MPI 1105™ Supercast Digital film, come from North America, Europe, North Asia and Australia.
North America - “Mission Flyer 2.0” by MetroWrapz of Hollywood, Florida
Europe - “Barnfind 66” by Funkeefish of Tendring, Great Britain
North Asia - “Tank Ray” by WrapStyle Korea of Gimpo-si, Kyeonggi-do, Korea
Australia - “Barn Find 24/7” by Fingerprint Signs of Launceston, Australia
“We’re one step away from a new global wrap king, and each of the remaining entries is a strong representation of what this challenge is all about,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “Our team cannot wait to see the winners in Las Vegas, because each one has accomplished something remarkable.”
The 2018 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Myles Kovacs, president and co-founder of DUB® Magazine; Jun Kinoshita, sales manager of Avery Dennison Graphics Solutions Japan; Mark Richardson, director of Elite Wraps and Vehicle Graphics; Alain Carcat, technical sales support for Avery Dennison Graphics Solutions Europe; Molly Waters, senior technical specialist for Avery Dennison Graphics Solutions North America; Peter Wright, technical marketing manager for Avery Dennison Graphics Solutions Asia Pacific; and Marco Kimme, founding member and chairman of the German Wrapping Association.
The eight professional judges evaluated the submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.
“Visual effects are impressive, but those that are executed with consistency across a wrap take it to another level,” said Molly Waters, senior technical specialist, Avery Dennison. “We were excited to compare awe-inspiring effects and textures from wraps in each continent, and at the end of the day, these four winners impressed us the most.”
The four Continent Wrap Kings will receive a four-night stay in Las Vegas for the 2018 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for each continent winner also includes personalized Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop.
The 2018 King of the Wrap World grand prize winner will be announced on Wednesday, October 31 in Booth 12659 at the SEMA Show. The King of the Wrap World extended prize package is valued at almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via avydn.co/WLAK2018.