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Solimar Systems and RealityBLU Expand Print with Trackable, Personalized and Relevant AR Experiences

Thursday, September 27, 2018

Press release from the issuing company

Advanced Augmented Reality (AR) Platform Provides Interactive and Managed Personalized Mobile Experiences that Enhance Printed Content

San Diego, Calif. – Solimar Systems, Inc., an innovative global solutions provider empowering critical communications through multi-channel document communications solutions for print, web and mobile delivery announced a new partnership with RealityBLU, a leading platform provider of Augmented Reality (AR) technology. Solimar Systems and RealityBLU are demonstrating business use cases and for the first time showcasing a real-time, dynamic, personalized mobile experience using the BLUairspace platform at PRINT18 in exhibit booth #1600 from Sept. 30 – Oct. 2, 2018, in Chicago.

Integrating and coupling RealityBLU’s cloud-based BLUairspace® technology with the Solimar Systems Chemistry™ platform allows any existing print or newly designed and printed document to come to life by presenting viewable digital 3D models, engaging videos and other personalized, relevant digital content. With the Chemistry Platform’s power of data-driven post-composition document enhancements, BLUairspace is able to integrate powerful variable AR experiences that can be personalized and localized for recipients. The result is a one-of-a-kind, relevant experience that drives brand loyalty, customer satisfaction, and revenue.

“We believe implementing this technology to help drive variable and relevant personalized information through AR experiences is not only unique but an important option for our clients to have and deploy,” says Solimar Systems Chief Sales and Marketing Officer, Mary Ann Rowan. “The BLUairspace AR solution is ideal for many types of organizations including providers that distribute customer-facing communications, direct mail, packaging and labels and are looking to provide unique interactive experiences to help drive long-term loyalty and understanding.”

"We are excited to partner with Solimar. Their customers continually look for product differentiators. With BLUairspace their printed materials will come to life, become interactive and have an extended lifecycle,” said M.J. Anderson, Chief Experience Officer, RealityBLU. “RealityBLU's platform, which aligns with current production workflows including Solimar’s Chemistry, will result in new unique offerings for Solimar customers.”

 

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