EDINA, MINNESOTA -- Identifying and managing opportunities provided by market diversification is the major theme of "Patterns for Success: Profiting from the Changing Marketplace," the International Prepress Association's (IPA) 5th annual Marketing & Sales Conference, scheduled for January 11-14, 2001 at the Hyatt Islandia in San Diego, California. The highlight of the conference will be the review of an in-depth study, commissioned by the IPA, examining prepress providers who are successfully offering new products and services. The backbone of the study will consist of case studies illustrating how prepress companies have prospered by expanding their offerings to include digital printing, e-business, asset management, facilities management and/or creative and design services. "This landmark study will be part of an extensive program that will provide participants with comprehensive models for success," says Charlie Martin, Vice President of Marketing, Harper House and IPA Sales & Marketing Committee Chair. "The conference will focus on defining products and services responding to emerging market needs and will introduce the tools necessary to create and manage new profitable revenue opportunities." For more information about the IPA Marketing & Sales Conference and how to receive a copy of the new study, visit their Web site (www.ipa.org) or call (800-255-8141)