Introducing the First Deep Dive into the BillerudKorsnäs Consumer Panel: Packaging Sustainability for Helpful Brands
Wednesday, April 25, 2018
Press release from the issuing company
Packaging is a clear point of contact with the consumer, regardless of sales channel, and therefore a strategic tool for a brand that is helpful in people’s increasing ambition to become more sustainable-oriented in everyday actions and choices. The BillerudKorsnäs deep dive Packaging Sustainability for Helpful Brands shows that brand owners who clearly empowers consumers to act more sustainable are in high demand among global consumers.
In BillerudKorsnäs Consumer Panel Report 2017, the highest index score of all was on the opportunity for brands to differentiate by packaging sustainability, giving clear benefits to the consumer to act more sustainable. Be it easier recycling, reducing food waste or a beneficiary second and third use of packaging.
Those benefits, if communicated, would be powerful to show that you are a helpful brand. The long-term winners will be the brands and corporation that are perceived as really helpful. Because all consumer (and B2B customers) will feel sure that they are part of the solution – not the problem.
From the content:
Helpful brands – a key to success
Helping the consumer be a hero
Packaging as a strategic tool
Packaging as a sustainability enabler
Making recycling easy
Going beyond the obvious
Download the report, read our story about how Helpful Brands have a huge opportunity to gain market shares and watch our video series about Packaging Sustainability at:
More reports and trends on Packaging Sustainability at www.billerudkorsnas.com/trends.
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