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Epson Connects with Small Businesses During the Big Game and Winter Olympics

Friday, February 23, 2018

Press release from the issuing company

National Advertisement Campaign to Focus on Cartridge-Free Printing Solution as Tool for Business Innovation and Productivity

Long Beach, Calif. – Epson America, Inc., a leading provider of superior performing printing solutions, today announced a national advertisement campaign entitled “Start It Up!” focused on the small business community, airing during the Big Game as well as throughout the 2018 Winter Olympics on NBC stations in New York City, Los Angeles, Chicago, Boston, Miami, Seattle and Minneapolis.

As an extension of Epson’s commitment to fueling business with exceptional technology solutions, the “Start It Up!” advertisement campaign will include a 30-second television commercial, as well as a series of shorter vignettes, online and radio segments focused on Epson’s EcoTank® printers to empower small businesses and broaden awareness of key technology benefits for working professionals. In addition to digital and television airings on NBC station in the aforementioned markets, the “Start It Up” TV spot is part of Epson’s larger back to business campaign that also includes radio network partners such as iHeart Radio, NPR, The Tech Guy with Leo LaPorte, The Kim Komando Show, among others.

“Epson is focused on developing technology solutions for our business customers that drive results, work efficiently and allow them to flourish and innovate,” said Dan Murphy, International Marketing Communications, Epson America. “Because the Big Game and Winter Olympics reach a wide range of business professionals – ranging from the entrepreneur to the CEO of Fortune 100 companies – we feel it is the optimal medium to expand our commitment to the business community. We believe in creating real connections with our customers and are delighted to continue our partnership with NBC stations to reach small business communities far and wide.”

The commercial focuses on small business owners leveraging Epson’s cartridge-free WorkForce® ET-4750 EcoTank All-in-One, a revolutionary printer for business professionals featuring easy-to-fill, supersized ink tanks for up to two years of ink in the box1, an equivalent to about 30 ink cartridge sets2. The printer also allows business professionals to enjoy savings of up to 80 percent ink with low-cost replacement bottles3.

To view the commercial online, visit: https://www.youtube.com/watch?v=mXGN5o2OjAs.


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