Xerox Unveils Speaking of Work, a Book Collaboration Among 14 Celebrated Writers and Creative Talents in Support of Global Literacy
Wednesday, October 25, 2017
Press release from the issuing company
Book contains work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and more; cover designed by Chip Kidd
NORWALK, Conn. – A pickpocket arbitrates a sidewalk dispute between corporate bean-counters. A young man describes his initiation into the white-collar world of advertising. An executive reflects on working in a private office environment versus an open setting. These are just a few of the stories in a one-of-a-kind literary collaboration released today, titled Speaking of Work: A Story of Love, Suspense and Paperclips, that tells the ultimate story of the modern workplace.
The book is the culmination of Xerox’s (NYSE: XRX) Project: SET THE PAGE FREE™, in collaboration with the 92nd Street Y. Fourteen award-winning international writers and creative talents each contributed their views and memories of work and working. The free eBook can be downloaded at www.SetThePageFree.com.
“These stories take place on street corners and in classrooms, in parking lots and Genius Bars. And because this virtual office is occupied by writers, who are rarely in danger of under-thinking an issue, there’s also plenty of nostalgia, for longing for the days of warm photo copies and nubby carpeting,” says New York Times bestselling author Sloane Crosley in the book’s introduction.
The contributing authors and creative talents include:
“Project: SET THE PAGE FREE is a creative expression of the value Xerox has created since the company was founded – which started with helping people work, communicate and collaborate, and today transcends working freely between physical and digital worlds,” said Jeff Jacobson, chief executive officer, Xerox.
Xerox and the 92nd Street Y joined forces for this one-of-a kind project, tapping into Xerox’s technology to help the contributors collaborate, while 92Y secured the lineup of authors and provided editing for the final book.
92nd Street Y forges deep connections between readers and writers all over the world through their global literacy outreach programs, digital festivals, online seminars and livestream events.
“What a thrilling opportunity to commission the brilliant writers who grace our storied stage to explore questions of work today and together create our very own modern workplace in the process,” said Bernard Schwartz, director of 92nd Street Y’s Unterberg Poetry Center.
Contributors Jonathan Ames, Lee Child, Sloane Crosley, Joshua Ferris, Chip Kidd, Alain Mabanckou and Joyce Carol Oates will read selections from the book and discuss their experiences with the project at a launch event on Friday, Oct. 27, at the Kaufmann Concert Hall at the 92nd Street Y in New York City.
As part of the project, Xerox is aiding global literacy through donations to 92Y and Worldreader, a global nonprofit organization that champions digital reading in underserved communities.
“Content no longer needs to be confined by format or borders. We are committed to harnessing the power of technology to bring information and inspiration to readers around the world. This project makes that connection and shows how technology can bring powerful new possibilities to life,” said David Risher. CEO, Worldreader.
For more on the project and to download the free eBook, author videos and podcast interviews, visit SetThePageFree.com and follow #SetThePageFree.
The Set the Page Free project was developed with Xerox’s agency partner Y&R New York, with media strategy and execution provided by MEC Global.
"In this campaign, we captured Xerox’s belief that the written word is increasingly meaningful in today’s digital world, which is the embodiment of setting the page free. The work shows the amazing results that came out of a deep collaboration between creative minds across literature, brand and agency,” said Leslie Sims, chief creative officer, Y&R New York.
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