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Personalization to Take a 360 Degree Turn in the Xerox Booth at PACK EXPO

Tuesday, September 26, 2017

Press release from the issuing company

NORWALK, Conn – Attendees at the 2017 PACK EXPO packaging tradeshow will be able to watch variable images get printed directly on a plastic cup. The demonstration will showcase 360 degree printing capabilities on three-dimensional cylindrical objects, taking Xerox’s Direct to Object Inkjet Printer one step further. 

“Imagine a compact counter height printer that can personalize each cup as it spins through the device at a sporting event, food establishment or print shop,” says Karl Dueland, vice president of Xerox’s Digital Manufacturing. “We can also print on larger sized containers such as buckets or full size paint cans.”

Xerox’s patented print heads combined with customized inks, such as UV curable and Solid Ink, are capable of jetting ink at longer distances to enable printing on smooth, rough, slightly curved or stepped surfaces. Xerox continues to leverage its inkjet technology to advance printing beyond documents by printing on three dimensional objects and advanced areas, such as printed electronics. 

Last year Xerox unveiled its Direct to Object Inkjet Printer, which prints directly on 3D objects in minutes. The personalized images are produced through Xerox’s own XMPie® software. 

Xerox will be displaying these tech demos in booth 2254 at PACK EXPO in Las Vegas, from Sept. 25-27. Along with the printing demonstrations, Xerox will showcase folding carton printing, and printing on plastics, napkins and other samples from the Direct to Object Inkjet Printer.



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Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

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