Millharbour Digital does the quickstep at Sushi Samba, with help from CMYUK
Wednesday, July 19, 2017
Press release from the issuing company
Woodley, Berkshire - Hertfordshire-based Millharbour Digital has recently completed a branding project at Sushi Samba London to celebrate the UK STEM Awards 2017. Millharbour Digital printed and installed a wide array of temporary graphics on multiple surfaces at the venue using Arlon vinyl supplied by CMYUK, the UK’s leading independent supplier of digital print technology and materials.
Sponsored by The Telegraph, the awards offer STEM (science, technology, engineering and maths) undergraduates the chance to prove their talent to some of the biggest names in industry, and offer them a chance to win £25,000. This year’s winner, electronic and electrical engineering student at the University of Strathclyde, Joe Gibson, designed a futuristic aircraft carrier in the BAE Systems-sponsored Defence Technology Challenge.
Based on the 38th and 39th floor of the Heron Tower in the City of London, Sushi Samba – which specialises in Japanese, Brazilian and Peruvian cuisine – provided a stunning backdrop for the awards ceremony which took place on 16th June. The temporary graphics had to be installed just prior to the lunchtime event and removed cleanly as soon as the event concluded, allowing Sushi Samba to resume their day-today operations.
A four-person installation team from Millharbour Digital arrived at the venue at 6am on the morning of the event and all printed graphics had to be in situ by 11am.
Simon Beattie, account manager at Millharbour Digital, explains: “We needed to print and install the graphics in a very short timeframe and – having spoken to the team at CMYUK – Arlon 4300 DFP matte removable vinyl seemed to be the ideal solution.”
Arlon’s 90-micron DPF 4300 is an intermediate multi-purpose print media film featuring a removable adhesive. The Easy On, Easy Off features include a robust face film that is thick enough to be easily applied without an overlaminate, and the adhesive allows easy removal on a variety of standard surfaces including walls, windows and more. It offers flexibility and high opacity for covering previous graphics as well as providing good resistance to scuffing, tearing and abrasion to help protect graphics.
“We had to quickly install the printed graphics onto multiple – and sometimes challenging – surfaces, including mosaic walls, wooden facades, glass windows and painted walls. The Arlon material provided by CMYUK allowed us to do exactly that. Thanks to the flexibility of the film and its ultra low-tack formulation, we were able to stretch it around corners, cut it around plug sockets, and move it into position with ease.”
Simon Beattie continues: “Following the event, the customer was able to cleanly remove the printed materials without any damage to the surfaces onto which it had been applied. The feedback from our client was very positive. They said that the graphics looked fantastic – and professional – and helped to make the awards a real success.”
Robin East, Group Director at CMYUK, adds: “The team at Millharbour are always looking for innovative materials to add value for their clients. It’s great to see applications achieved from our materials – especially in one of my very favourite restaurants!”
A video of the graphics can be viewed at: https://youtu.be/df51JYJcI5M
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