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Midland Paper and Color-Logic Target the Luxury Carton Market

Monday, July 10, 2017

Press release from the issuing company

West Chester, Ohio - Color-Logic--the leader in metallic color communication and decorative effects--has certified Platinum Recycled Cast Coat, a luxury carton stock offered by Midland Paper, for use with the Color-Logic process. Discussing the certification, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "The new Midland stock for carton applications, in combination with Color-Logic BEST Silver ink and software, is a game changer for luxury packaging applications.  The samples submitted for certification--produced by a Midland client--have the smoothest glass-like surface of any cast coat we have seen."
Also commenting on the certification, Mike Jacobson, Midland Paper Senior Vice-President Sales, said: "We knew our new Platinum Recycled Cast Coat stock would provide exceptional print quality.   After tests with the Color-Logic software and BEST silver ink, however, we now know our customers can enjoy dramatic effects at an economical production cost.  What can be done with five ink colors--and the fact that all the decorative effects can be done at the design stage with no post finishing necessary--opens up new markets for our new recycled board."  


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