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ImageX Announces Automated Channel Marketing System

Wednesday, May 01, 2002

Press release from the issuing company

Service Significantly Reduces Total Cost of Print KIRKLAND, Wash., April 30 -- ImageX (R), Inc., the leading provider of online solutions for managing, producing and distributing sales and marketing materials, today announced the release of its Channel Marketing System, a Web-based solution targeted at companies with large sales distribution channels, such as manufacturers, pharmaceuticals and multi-level marketers. The Channel Marketing System builds upon ImageX's print production technology, incorporating the management of digital assets, print production, product fulfillment and communications management. With the click of a mouse button, Channel Marketing System customers can instantly publish and distribute volumes of sales and marketing information to channel partners. This ability significantly improves time-to-market for new product launches and merchandising programs. In addition, manufacturers can increase the effectiveness of their marketing budgets, enabling them to do more with less. The Channel Marketing System eliminates many of the manual steps involved in communicating with distributed sales channels by automating these processes. "For every dollar a company spends on producing sales and marketing information, $8-14 are spent on the process of managing and distributing that information. What if that could be reduced by $3-5?" said Tim Dowling, chief operating officer, ImageX.com. "With the release of the Channel Marketing System, we are delivering a way for corporations to save up to 30% of their total cost of print by cutting out waste, obsolescence and administrative support related to distributing channel information. In addition, this service ensures timely delivery of accurate, customizable and current sales materials directly to their channel partners, enabling them to spend more time selling."




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