Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Renz target office dealer network with launch of new LAMIGO Laminators

Tuesday, May 16, 2017

Press release from the issuing company

Renz, the German manufacturer for binding and laminating machines have launched three new pouch laminators, which are specifically aimed at the office market. The Renz LAMIGO series offers an elegant design and an impressive performance. The LAMIGO pouch laminators use 4-RSH-technology   which guarantees a short warm up time of just 30 seconds. 

Paul Simpson, Renz UK Sales Manager comments “with the increasing demand for quicker machines customers do not want to wait 2 or 3 minutes for the laminator to warm up before they can use it. From our research of current office pouch laminators available we found there is a definite gap in the market”.

The LAMIGO series sits alongside the current Renz advertised pricing restrictions for their office machines. Simpsons adds “we listened extensively to our dealers who were consistently being undercut by other dealers on the internet offering bargain basement prices. Dealers would complain to us that they would put in all the hard work qualifying a lead and then the customer would simply find a better price online. As a result we enforced an advertised pricing agreement with all our dealers so the Renz machines could not be advertised at more than 7.5% below list prices. Since we have implemented this agreement, we have received nothing but positive feedback. It allows the dealers to maintain a good margin when selling our products”.

 

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved