Neenah Introduces Newly Revised CLASSIC Papers Portfolio with New Colors and New Textures
Wednesday, March 29, 2017
Press release from the issuing company
Neenah redevelops, reorganizes and relaunches its hallmark family of brands, Neenah CLASSIC Papers.
ALPHARETTA, GA – Today, Neenah announces the highly anticipated relaunch of its CLASSIC® Brands. The iconic CLASSIC® Papers line is the most comprehensive, best-selling collection of fine printing papers on the market.
The brand family, which first debuted in 1962, instantly became a designer-favorite. Now, 55 years after its initial launch, this unparalleled, market-leading portfolio of premium uncoated papers, has been reimagined and reorganized into the new CLASSIC® Papers, complete with new colors, new textures, new duplexes, new digital choices, new envelope offerings, new swatchbooks, a new promotion, and a show-and-tell video.
The extensive revision has been more than a year in the making. The new items introduced into the line were carefully considered and developed based on market feedback. Neenah conducted in-depth focus groups and interviews with designers and printers around the country. “The result is the most comprehensive single-grade refresh Neenah has ever undertaken, with a modern palette of colors and textures that are bold, fresh, and classically timeless,” said Kathy Kemps, Senior Brand Manager, Neenah. Neenah partnered with Design Army to reimagine the entire CLASSIC® Papers portfolio.
Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, who collaborated closely with Kemps said, “When rebranding something classic, you have to think classic. For something to be classic, it must stand the test of time. Like centuries-old Renaissance art, or even a 1960’s classic Eames Molded Plywood Chair. We looked at several color palettes and chose colors that work the hardest — those that aren’t trendy but instead have the ability to stay relevant. In other words, classic colors. We are excited to see this collection function as a foundation for the design field.”
Eight New Colors
“We literally created the new colors by hand, mixing paint colors in the office! Once the eight new colors were perfected, we needed a recipe that would translate to the paper machines,” said Lefebure, “We spent two days in Atlanta with Neenah’s color dye partner, Kemira, developing the formulas, and matching handmade paper samples to our paint colors. It was a time-intensive, but very exciting process.”
Two New Textures
· CLASSIC® Woodgrain: This elegant brand has the aesthetic charm of a wood texture, and an eco-friendly and sustainable tonality. The finish is consistent side to side.
New Duplex Combinations
New Digital Offerings
Look Behind the Scenes
Watch the video at: http://www.neenahpaper.
Get free copies of the new CLASSIC® Papers swatchbooks and the Think CLASSIC® Papers promotion through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.
Post a Comment
Copyright © 2018 WhatTheyThink. All Rights Reserved