Improved personalization and operational efficiency key factors 

GMC Software, a leader in Customer Communications Management (CCM), announced today that IWCO Direct, one of the nation’s largest providers of data-driven direct marketing solutions, serving industries like healthcare, financial services, insurance and retail, reports high satisfaction with its GMC Inspire customer communications management platform.  A GMC Inspire user for over a decade, IWCO Direct originally selected the software for its GUI interface, making it easier to use than the previous code-based solution.  GMC Inspire’s production output capabilities were also key, making it possible for IWCO Direct to produce 3 billion pieces of mail each year at high speeds.

GMC Inspire’s powerful personalization capabilities allow the company to embrace today’s growing one-to-one marketing demands, and fully support the company’s production equipment made for that purpose.

IWCO Direct maximizes the capabilities of GMC Inspire’s Designer component to easily compose documents with variable content; GMC Inspire’s Content Manager component for painless version control and GMC Inspire’s Approval component for highly flexible business rules and workflows to fully support IWCO Direct’s proprietary OneProof workflow system, making it possible to seamlessly upload and proof a job from various internal departments, out to a client and into its proprietary spooler application into production, whether that output is AFP, PDF, IJ PDF or PostScript.

Additionally, GMC Inspire’s Automation document factory component, integrated into IWCO Direct’s environment, streamlines the entire document delivery process, expediting time to market.

“GMC continues to demonstrate its expertise in the industry, and its ongoing commitment to research and development has certainly enabled us to readily meet the challenges of this ever-changing market space,” said Jim Andersen, CEO, IWCO Direct. “GMC Inspire has evolved with the market’s expanding requirements, making it possible for us to provide solutions for clients wanting to move into more of a dynamic content world.”

“The positive results GMC Inspire is delivering for IWCO Direct is very satisfying,” said Richard Lloyd, vice president, service providers, GMC Software. “We are proud to be a part of this innovative company’s growth and look forward to continuing to add value to its business.”