Eede, the Netherlands – Xeikon, a division of Flint Group, has strengthened its Latin America support and service with the appointment of Pedro Sá as Sales Director. Sá began his role at the beginning of August and is based in Sao Paulo Brazil. 

Pedro Sá has been selected by Xeikon to cover the Latin American geography as they see abundant opportunities for growth in the region. His skills in business development and strategic projects will drive commercial growth. His experience in finance and accounting combined with his knowledge and expertise with different printing technologies, will strengthen Xeikon’s business model in Latin America.

Wim Maes, President Digital Printing Solutions Division of Flint Group adds, "We are delighted to welcome Pedro Sá to our global team of sales professionals. His experience and reputation for excellence will bring strong leadership to the sales teams in Latin America. Xeikon believes that this region has huge potential and we want to make sure that our latest digital products and services are available to all with maximum efficiencies and customer care. It is not enough to have the perfect product. Flint Group and Xeikon both believe a local presence is vital to provide the support customers want.” 

With an impressive career across a wide product portfolio including wide format, Sá has spent the last 17 years in leading sales and marketing roles. 

Pedro Sá joins Xeikon at an exciting time. Xeikon has just joined Flint Group and its newly created “Digital Printing Solutions” division. Their digital production suites deliver across all sectors including folding carton, book production, commercial document production and comprehensive label production. 

“Xeikon is recognized as a market leader in digital colour printing technology,” says Sá. “I am delighted to join this esteemed company and work with existing dealer channels. There are opportunities in this region for all the market segments we currently target. My personal goal is to be a part of the technological paradigm shift that is changing our industry. It will be a privilege to contribute and work with Xeikon to support their assured future in this process.”