Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Rise Interactive and Quad/Graphics' Bluesoho Enter Into Strategic Partnership

Friday, July 08, 2016

Press release from the issuing company

CHICAGO, and SUSSEX, Wis. - Rise Interactive, an award-winning digital marketing agency, and Quad/Graphics ("Quad"), a leading global printing and marketing services company, today announced they have entered into a strategic partnership. As part of the agreement, Quad has made a minority investment in Rise that will enable both companies to accelerate growth through co-innovation that delivers more value to their collective clients. 

"Capabilities and culture played a huge role in our decision-making process," said Jon Morris, founder and CEO of Rise Interactive. "We have enjoyed our partnership with Quad and have found that we share a common vision for using data to transform marketing. Now that we have formalized the relationship, we look forward to continuously evolving our products and services toward that future."

The partnership brings together a company that's an expert at optimizing spend offline with a company that's doing the same online, using robust analytics to deliver highly relevant, consistent messages at scale and across print and digital channels.

Quad/Graphics President, Chairman and CEO Joel Quadracci shared, "Now more than ever, marketers are looking for partners to help them orchestrate and measure the effectiveness of their marketing initiatives across digital and traditional channels. Quad has been focused on this market need by investing in and strategically complementing the offering of our multichannel agency, BlueSoho. Now, by combining Rise's digital expertise with BlueSoho's existing multichannel offerings, we will be able to offer campaigns that are more relevant, and better integrate online, offline and in-store programs to increase consumer response and revenue."

Added Eric Ashworth, President of BlueSoho and Executive Vice President of Product Solutions and Market Strategy for Quad, "Our partnership to date with Rise has proven very successful, and through this investment we will be better positioned to orchestrate complex, cross-media programs to give marketers improved predictability and control over the variables that drive consumer response. We consider this an important step in the evolution of BlueSoho and Quad's ability to produce comprehensive marketing solutions for our blue chip roster of clients."

The convergence of traditional and digital marketing continues to rapidly increase. Marketers' ability to strategically coordinate multiple channels to reach the right individuals at the right time with the right message will help Quad's and Rise's clients invest marketing dollars more effectively and create seamless experiences for consumers.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

SHARE

Email Icon Email

Print Icon Print


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved