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GRAPH EXPO 16 To Offer Latest Education, New Solutions For Marketers, Creative Professionals, And Print Buyers

Friday, June 10, 2016

Press release from the issuing company

Extensive Show Floor Features and Targeted Educational Seminars Offer Gold Mine of Business Building Learning Opportunities

Reston, VA - It all comes together for marketing pros, creatives, and print buyers at GRAPH EXPO 16, coming September 25 - 28, 2016 to the Orange County Convention Center in Orlando, FL, where the graphic communications industry's latest business building tools, technologies, and techniques will be on display.

"Business models in the industry are changing to become more diversified, nimbler, and more efficient," said Graphic Arts Show Company (GASC) President Thayer Long. "At GRAPH EXPO 16, with the latest technology demonstrated across the show floor, and education that tackles how to grow and drive sales, how to manage, and how to keep costs down, show visitors will gain all of the tools they need now to move their companies forward."

On the show floor, the Software: Workflow & Design/Prepress area will provide designers and creatives with the latest information on document layout/graphic design, computer-to-plate, drawing/illustration, color management, fonts and font management, scanning, digital proofing, and workflow.

The Inkjet Candy Store will offer marketers, designers, and print buyers alike a chance to explore the capabilities and possibilities of today's cutting edge wide format inkjet technologies. With live demonstrations and hands-on opportunities, show attendees will feel like "kids in a candy store" as they experience the very latest technology inside this innovative and easy-to-compare show feature.

Deliver-The Mailing & Fulfillment Center, is an unprecedented one-stop opportunity for marketers and print buyers alike to see and explore the latest in equipment, software, market data, best practices, and solutions for connecting print to the full spectrum of marketing opportunities.

Materials Matter is the popular show floor hub that celebrates the essential role materials play in the print ecosystem. The singular "edge" that print delivers is driven by its tactile qualities, and the ability to convey a message with impact. Inside this specialty showcase, multiple substrate manufacturers will demonstrate the powerful role that their paper and non-paper substrates play in every print job.

      Of special interest to creatives and marketing pros are the variety of timely education sessions including:

  • "PDF Power: How to Create & Edit Like a PRO"
  • "Web Design Wizardry: Getting Responsive"
  • "COLOR and the Internet: Managing the Experience"
  • "Impactful Imagery: Composition Secrets for Photography, Design & Marketing"
  • "PDF '911' Analysis & Fixup: Maximizing Acrobat Pro for Publishing Workflows"
  • "Why & How to Add Lightroom to YOUR Image Editing & Management Workflow"
  • "Mastering Creative Suite CC", and
  • "Design Basics for "Non-Design People".

Both print and marketing services providers, and their print buying customers also have opportunities to gain new insights and information from a slate of strategic sessions, such as:

  • "Direct Mail - More Relevant Than Ever!"
  • "The State of Our Industry: NOW. What's Ahead. What to DO About It!"
  • "Secrets to Social Media Generated Sales"
  • "Top Printing Trends: For Today and Tomorrow", and
  • "Curtain Up: Intro to the NEW Print Industry".

Other GRAPH EXPO 16 show floor features include Press/Finishing section, News Print-The Newspaper Pavilion, Future Print, The In-Plant Place, Education Main Street, the PRINTERVERSE and, new for 2016, The House That Print Built.

For more information about GRAPH EXPO 16 educational offerings and to register, visit: www.graphexpo.com.


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