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Neenah’s Expanding Portfolio of Specialty Papers Showcased in Comprehensive New Swatchbook for The Design Collection

Friday, May 20, 2016

Press release from the issuing company

ALPHARETTA, GA – Neenah has released a new, all-encompassing swatchbook for The Design Collection of specialty papers. This new specification tool brings together the 15 specialty grades that make up this inspired portfolio of premium papers for luxury packaging and high-end print collateral — including the newly added ASTROKING® Papers.

The Design Collection of papers offers an extensive palette of luxurious textures and beautiful colors, from whites and brights, to shimmering pastels and rich darks, all inspired by Italy’s top fashion houses and America’s leading designers. With over 100 papers now available, this line of luxury papers is perfect for premium packaging, look books, high-end brochures, direct mail, gift cards and holders, greeting cards, identity materials and more.

“The fold-out, lay flat structure of the swatchbook gives designers an opportunity to see the collection as a whole. The book’s organization, from whites, to neutrals, to colors to pearlescents, is designed for ease of seeing this elegant, elevated, on-trend palette filled with the hottest colors and textures,” says Auburne Gahlman, Associate Brand Manager, Neenah. “In fact, The Design Collection has two papers that are matches for the two shades of the PANTONE® Color of the Year 2016: STARDREAM® Papers, Rose Quartz is a dead ringer for Pantone’s Rose Quartz, and STARDREAM, Vista matches Pantone’s Serenity,” noted Gahlman.

The comprehensive new swatchbook replaces the previous 1.0 and 1.1 swatchbooks released last year. The new book now houses all The Design Collection paper lines, including new and recent additions.

New Additions:

ASTROKING® Papers, with a hint of shimmer and a plush satin finish this paper adds opulence to any project. It’s available in one white and four rich colors: Snow White, Desert Sand, Moss Green Brown Stone, and Plum Tree.

Recent Additions:

NATURAL EVOLUTION Papers with a special surface coating on both sides, provide a soft, natural texture, an elegant touch and outstanding performance.

MONNALISA® Papers, the smooth sister to NATURAL EVOLUTION Papers, offers a smooth bright white surface for hang tags, business cards, books, brochures. 

SLIDE™ Papers are considered the “packaging version” of the popular PLIKE® Papers, optimized for more resilience.

Seven print samples in the book showcase a variety of papers and print demonstrations from Opaque White and metallic inks, to foil stamping and embossing. Just look at the blind embossed sheet of PLIKE®, Orange featuring an amazingly small line of gold foil stamped type, placed on top the emboss.

Get a free copy of The Design Collection Swatchbook, valued at $19.99, through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor

 

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