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GMC Software Technology Showcases New Customer Journey Mapping Solution at Document Strategy Forum ‘16

Tuesday, May 10, 2016

Press release from the issuing company

Cloud-based service connects electronic document projects to the new paradigm of customer experience management

GMC Software (GMC), a leader in customer communications management, announced today that it will be showcasing its newest technology, GMC Inspire Customer Journey Mapping, in booth #414 at Document Strategy Forum ‘16 being held May 10-12 at the Hyatt Regency O’Hare in Rosemont, IL.

GMC Inspire Customer Journey Mapping seeks to break down the silos between communication projects that are managed by different teams by elevating their preview, context, performance and value to the entire organization, enabling easy coordination of projects by document professionals who were previously unaware of the existence of other projects that have the potential to affect the overall customer experience.

Conference attendees are invited to learn more about the customer journey and the critical role customer communications play in affecting the customer experience on May 10, when Scott Draeger, vice president of product for GMC delivers his session, “The Customer Experience Journey (Part 2): Building the Voice of the Customer Programs” at 2:00 p.m.  The second half of this session will include a live customer journey mapping workshop, using real-time data submitted by actual attendees in the session. Draeger will also be participating in the panel “Being Accessible: How to Keep Up with Design, Multi-Channel Awareness and Compliance” on May 10 at 10:00 a.m.

As the Forum’s Enterprise Communications Sponsor, GMC is also sponsoring breakfast keynote speaker, Mike Monteiro, design director at Mule Design Studio and author of You’re My Favorite Client and Design is a Job on May 11 at 8:30 a.m.

“Document Strategy Forum ‘16 is designed to show attendees how both corporate communications and the strategic lifecycle of business information have wide-ranging responsibilities across the entire enterprise. That is why it is the perfect conference for GMC to introduce GMC Inspire Customer Journey Mapping,” said Scott Draeger, vice president of product at GMC. “We are excited to help usher in the new era in customer experience by reducing the friction between operations and experience professionals, allowing each group to use tools that help them do their jobs more effectively.”

 

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