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Avery Dennison Expands Digital Wall Film Portfolio With Three New Textures

Wednesday, April 13, 2016

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions announced today the addition of three new digital textured wall films, Pure Canvas, Crushed Stone and Natural Stucco dimensional finishes, in the MPI 2600 wall film portfolio. The new wall graphic films provide quick, customizable and creative wall decoration and come in both permanent (MPI 2630) and removeable (MPI 2631) adhesives. They will be on display in the Avery Dennison Graphics Solutions Booth 284 at the International Sign Association (ISA) Sign Expo 2016 in Orlando, Florida from April 20 - 23, 2016.

“The new Avery Dennison wall films allow customers to create dynamic, custom graphics with a variety of textures for interior design, retail and trade show applications,” said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “MPI 2600 wall films are affordable, provide excellent color absorption for digital graphics and are so easy to install, consumers can apply them. They take wall graphics to a new dimension.”

MPI 2600 films are 6 mil calendered and digitally printable with solvent, eco/mild solvent, latex and UV curable inks. Unprinted, the  wall graphics films are durable up to four years. MPI 2611, the non-textured, matte finish film, is durable up to three years when printed and the textured MPI 2630 and MPI 2631 films are durable up to two years when printed. The films are rated ASTM E84 Class 1 or A for flammability. 

“The new MPI 2630 and MPI 2631 films print beautifully with excellent color clarity and saturation,” said Jeremiah Breitigan, installer at That’s A Wrap in Nashville, TN. “We printed a green screen with MPI 2630 Canvas for a motocross talk show and the producers were impressed because the light disbursed perfectly on the backdrop for the cameras.”

With the option of permanent or removable adhesive, MPI 2630 and MPI 2631 films can be used to create wall graphics in hotels, commercial space,  retail areas, exhibitions and more. The MPI 2600 films are thick, making them extremely easy to apply, with excellent opacity ensuring that the underlying wall is completely concealed. 

Samples of Avery Dennison MPI 2600 wall films are available via graphics.averydennison.com/wallfilm or distributors.


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