Luxury Brands Partner with InnerWorkings to Share Award-Winning Packaging Strategies

Wednesday, February 10, 2016

CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, will host a webinar on Wednesday, February 17 to reveal winning packaging strategies executed by luxury brands worldwide. The session, led by InnerWorkings' luxury packaging experts, Simon Bell and Emily Hutchinson, highlights how today's elite brands are leading the pack with striking designs and strategic worldwide sourcing methods.

"Packaging is a major competitive differentiator for these brands," said Bell. "Luxury brands need to balance artisan-like attention to detail and flawless quality with practical production demands. This webinar will explore proven strategies to help brands develop packaging that stands out, entices discerning customers, and also yields consistency and quality."

Working with brands including Bacardi, William Grant & Sons, and Harrods, InnerWorkings acts like an artisan to luxury brand marketers, presenting fresh concepts, selecting ideal materials, and delivering luxurious packaging that enhances a brand's products. Additionally, the marketing execution firm introduces transparency with approaches to sourcing that remove inefficiencies throughout the marketing supply chain.

To learn more about InnerWorkings and register for the webinar, visit http://bit.ly/inwklp.