Mortsel, Belgium – 7 June 2004 – Agfa today announced a new product in the company’s Expert Services portfolio. Colour management Systems (CMS) Consultancy is a service offered by Agfa’s experts and engineers in which they analyse the entire flow of image files from initial delivery to the printed result. The consultants provide practical guidelines for standardising and optimising colour accuracy and consistency throughout the production process. While the use of colour images around the world is on the increase, accuracy and consistency are often compromised because there are no universal standards in place to ensure the quality and consistency of the printed output. Clients or advertisers supply images to commercial printers or newspaper publishers in a variety of formats. Different printers and publishers use different systems to translate these formats. This makes it impossible to predict how images will be printed. This puts the printer in a complicated situation with his clients, and puts publishers at a disadvantage when pitching for advertising revenue. The Colour Management Consultancy Service helps commercial printers, magazine and newspaper publishers select and apply standard formats and processes. This will automate image reproduction so that every image supplied will be printed predictably, accurately and identically, regardless of the prepress and printing equipment, software and consumables. The Colour Management Consultancy Plan includes practical recommendations for implementation, which the printer many choose to have Agfa’s experts supervise in a second phase. CMS Consultancy is available immediately.