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Roland DG to Demonstrate Strength and Style at ITMA 2015

Wednesday, November 11, 2015

Press release from the issuing company

Roland DG announces further exciting details of its plans for ITMA 2015, which takes place in Milan from 12th-19th November. On a booth packed with innovative digital textile solutions and eye-catching samples in four inspirational application zones, Roland’s brand new Texart XT-640 64” dye sublimation transfer printer will take centre stage.

The XT-640, launched earlier this month, is a high-production addition to the Texart range, designed specifically for textile print production. With its rugged construction, a choice of 4 or 8 colour ink configurations and powerful ErgoSoft Roland edition RIP, the XT-640 delivers outstanding productivity and exceptional print quality across a vast range of applications including fashion, sportswear, soft signage, home textiles and much more.

In the booth’s Fashion zone, the XT-640 will play an integral role in an end-to-end ‘real time’ workflow, brought to life by designers, printers and a seamstress, model and photographer. Reflecting Roland DG’s strong connections with textile production and associated industries, the team has collaborated with students from a prominent fashion school in the Lombardy region of Italy. The workflow will demonstrate the efficiency, speed and ease of digital textile production as the students’ original designs are printed, pressed, sewn into finished garments and modelled live on the booth.

Encarna Luque, Business Development Director, Roland DG states: ‘Digital textile technology, such as Roland DG’s Texart range, is ideally suited to the fashion industry where trend cycles are becoming ever shorter and the desire for on-demand and bespoke runs is stronger than ever. Digital offers an agile, cost-effective, high quality solution and our fashion workflow will demonstrate this in an exciting, memorable way.’

Complementing the XT-640 will be the user-friendly and affordable Texart RT-640 64”printer, ideal for those entering the textile print sector or as an enhancement to your existing device portfolio. Also on the stand will be the Texart CS-64 Calender; a professional heat transfer system which is the perfect finishing partner to the Texart range.

In the booth’s colourful Sportswear zone, visitors will discover the vast range of durable, quality applications which are possible with digital technology on high-performance fabrics, kits and equipment. From football shirts and running shorts, to snowboards, gloves and helmets; the possibilities are endless.

Visitors interested in interior décor and home textiles should head to the Interior Decoration zone where the team will demonstrate the benefits of digital technology in the production of a wide variety of soft furnishings and applications for the home, including curtains, cushions, tablecloths, bed linen, tablewear and more.

The Customisation zone promises to be a hub of inspirational activity for anyone looking to profitably produce branded garments such as t-shirts, sweatshirts, caps and bags.

With all this, plus the chance to pick up a free copy of Roland’s new Dye Sublimation Guide, the Roland DG booth promises to be the must-visit destination for ITMA delegates who want to discover how digital textile print technology can help give their business a competitive advantage.

Encarna Luque concludes: ‘The Roland DG team is very much looking forward to welcoming all ITMA delegates to our booth. Our aim is to enthuse and inform visitors about the huge benefits and commercial potential offered by digital technology, whether its discussing what a particular device could do for them with one of our specialist team, picking up tips from our free Dye Sublimation Guide, sparking their imagination with our live demonstrations or getting inspiration from our incredible range of samples and applications.’

Visit Roland DG at ITMA 2015: Hall 18 Booth H101

ITMA 2015 is 12th -19th November 2015, Fiera Milano Rho, Milan, Italy


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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