CARROLLTON, Texas - Catherine Monson, CEO of FASTSIGNS International, Inc., will present a General Session Keynote Speech at the International Franchise Association’s (IFA) 2015 FranTech event on Tuesday, October 27. Monson will provide insight into digital marketing trends and review ideas for helping franchisees grow their business. She will share specific case studies that have successfully driven sales growth for FASTSIGNS franchisees.  

“The ever-changing landscape of digital marketing provides unique opportunities and challenges to franchisors and to franchisees,” Monson said. “Local, social and mobile marketing should be integrated in order to help companies market in the connected world we live in.” 

FranTech is designed for franchise business professionals to learn more about the rapidly changing environment of technology, security and social media. As a featured speaker, Monson will share how FASTSIGNS uses digital marketing to reach business-to-business buyers and prospective franchisees, as well as to help customers use digital technologies in their local marketing efforts.

FranTech attendees will also get to hear from representatives from Google, Facebook and the Dwyer Group. To learn more, visit www.franchise.org/frantech.