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A New Way Of Marketing for the Paper and Print Industry

Tuesday, October 06, 2015

Press release from the issuing company

Minneapolis, MN - They have delighted customers while working in the merchant, paper and print industry. Now they are helping them wow their customers at their newest endeavor, Deo Volente Marketing (DVM). 

The team at DVM has learned a tremendous amount about how professionals in this wonderful paper and print industry manage their careers; why they connect with trusted partners, how they find solutions, share information, and what information they need to satisfy their internal customers. “Along the way, we began to notice something that is actually pretty simple. Approach all of your marketing through the critical question: What pain points and questions can I solve for my customer? Then, it’s a matter of not only getting your solutions out there, but getting those solutions found – that’s where DVM comes in,” states Ann Marie Keene, Co-founder and Chief Strategy Officer at DVM. 

DVM believes that, first and foremost, your customers want to know how your solutions will help them, not how you do it. It used to be all about the equipment, however, today your customers would rather learn your story through case studies, webinars, events, examples, tips and tricks and educational blog posts. For example, in addition to creating a technical specifications sheet about your new digital press, consider writing a compelling blog post titled, 7 Surefire Ways to Increase ROI with Digital Printing, to share with your prospects and clients.

For example, in the early days of the MP3 player invention, the original innovators struggled to find the right message to promote the benefits of their new technology. At first, they promoted it with the phrase “15GB of data”. This messaging did little for sales and it wasn’t until Apple transformed their thinking and began to market the iPod as “1,000 songs in your pocket” that it took off – and the rest is history.

It is this kind of innovative and transformative thinking that DVM brings to their clients. Organizations in the paper and print industry have such deep knowledge. The act of taking this knowledge and telling their story connects them with thousands of people who were thinking the same thoughts and, even better, to whom those thoughts hadn’t even occurred.


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