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Quad/Graphics Reveals Innovative Direct Marketing Strategies at 2015 DMA Marketing Conference

Monday, October 05, 2015

Press release from the issuing company

SUSSEX, Wis. - Quad/Graphics, a leading direct marketing provider with expertise in the retail, healthcare, financial and insurance verticals, announced today that it will reveal innovative strategies for improving direct mail engagement, response and cost-effectiveness at the Direct Marketing Association’s 2015 &THEN conference – an event for forward-thinking marketers to convene, connect and find new ways to create demand. The conference will take place October 4-6, 2015, at theBoston Convention & Exhibition Center. Quad/Graphics will showcase its fully integrated solutions, including examples and results it has delivered for marketers in multiple verticals, in booth #429.

“Today’s marketer is looking for inspired solutions that break through the media clutter and draw audiences into loyal brand relationships,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “Quad/Graphics helps marketers perform better with innovative, fully integrated solutions that connect print to other media channels, driving engagement, response and higher ROI, while also reducing production and distribution costs.”

&THEN attendees are invited to visit Quad/Graphics’ booth #429 to:

  • Learn about industry-leading mail preparation and delivery solutions that integrate drop shipping, commingling and co-palletizing, offering the lowest possible cost to deliver and improving in-home delivery predictability.
  • Observe how converting data into compelling and actionable content goes beyond mere 1:1 personalization to hyper-personalization that individualizes messaging, pulls in readers and motivates response.
  • Optimize brand consistency by effectively connecting content and offers across all media channels.
  • See market-proven direct mail formats that change the way consumers interact and respond to offers.

“We are helping our clients take their marketing efforts to a whole new level,” said Scott Harvey, Vice President of Sales for Direct Marketing. “We are taking the power of integrated, micro-personalized campaigns and combining it with the highest level of direct mail format innovation to drive the greatest results and ROI. Our clear, concise strategies serve as the foundation of marketing plans designed to fill market needs and achieve marketing objectives.”

During the conference, Quad/Graphics will accept the Marketing EDGE 2015 Corporate Leadership Award in recognition of its exemplary commitment to education. Marketing EDGE is a national nonprofit education organization working to educate, develop, grow and employ college students in the field of marketing. Professionals from leading national and global marketing organizations will gather in Boston for an annual awards dinner on Sunday, October 4. Proceeds from the event help fund career entry and talent development programs for thousands of students nationally, and support academics, colleges and universities.

“We are honored to be recognized for our dedication to marketing education and our continued focus on corporate training,” Quadracci said. “At its core, Quad/Graphics is an education company. We encourage employees to never stop learning and provide the resources to advance their professional and personal growth. Through education, all of us become something more than we ever hoped to be.”

 

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