Louisville, Kentucky-based Label Specialties, a privately-held wholesale custom label manufacturer for the printing, promotional and packaging markets, is adding digital printing capabilities for the first time, purchasing an HP Indigo WS6800 Digital Press at Graph Expo 2015. The press will enable the company to increase production flexibility and deliver faster turnaround times.

Opened in 1976 as a braille printer, Label Specialties is one of the country’s fastest growing, full-service label manufacturers with a rich history in traditional printing technologies. With the addition of the HP Indigo WS6800 Digital Press, the company will further accelerate its growth trajectory by expanding into shrink sleeves and folding carton applications with the same high-print quality its customers have grown to expect, while reducing waste, decreasing make-ready time and more profitably producing short runs. 

 “We are a trade-only manufacturer, which means we have to print first-class labels, meet unrealistic deadlines and do it all at the industry’s best prices,” said Mike Wolf, owner, Label Specialties. “We believe the new HP Indigo WS6800 Digital Press will help us do just that—and we’re excited to get this baby home to Louisville.”

The HP Indigo WS6800 Digital Press is the leading narrow web printing solution for high-volume label and packaging production. The press increases capacity for digitally printed labels and flexible packaging by delivering the industry’s highest crossover point in narrow-web production versus analog for most pressure-sensitive label jobs.