Sign enthusiasts can soar toward European Sign Expo 2016 and Become a Sign Hero at the RAI Amsterdam, 8-11 March 2016.

Co-located with FESPA Digital 2016, FESPA Textile and Printeriors, the fourth iteration of European Sign Expo will have its own dedicated hall (Hall 2), due to unprecedented growth in visitor traffic experienced at the last show. European Sign Expo will provide signmakers with the opportunity to see the latest technologies, products and innovative software come to life, including: dimensional and architectural signage; channel lettering; illuminated LED and neon displays, and digital signage.

ESEman will lead visitors through the show; visually striking he is strong and communicative; he delivers impactful messages through signage, and is part of a powerful team alongside Digiman and Textilewoman. The sign heroes will have their own base in ESE at the Sign Hub, where educational seminars and hands-on demonstrations will be taking place and technical experts will be available to answer any questions.

The European Sign Expo campaign headquarters can be found at www.europeansignexpo.com, where visitors and exhibitors can remain up to date with the latest show news, blogs, conference programmes, floor plans and travel and accommodation information. Visitors can also register to attend the show, which automatically includes entry to FESPA Digital 2016, FESPA Textile and Printeriors. Those who register before 15th January 2016 can get free access to all of the FESPA events in the RAI Amsterdam from 8-11 March 2016.

The 2014 edition of European Sign Expo saw a visitor increase of 540% in comparison to the first show in 2013 (London), demonstrating the huge growth potential for signmakers and signage purchasers. With 42 exhibitors already confirmed for 2016's event, visitors cannot afford to miss the latest developments in non-printed signage.

Roz McGuinness, Divisional Director, FESPA, comments: "The post-show visitor data from Cologne, stating a 540% increase, says it all. Traditional and digital signage is an extremely competitive and lucrative market and, alongside the technologies on display, European Sign Expo 2016 aims to provide those within the signage industry with insights to where the signage industry will go next, through an engaging mix of debates and presentations on key issues, coupled with hands-on workshops."

For more information on European Sign Expo 2016 and to register to attend, visit: www.europeansignexpo.com.