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Epson Partners with CNBC’s ‘Make Me a Millionaire Inventor’ to Help Bring Innovative Ideas to Life

Thursday, August 20, 2015

Press release from the issuing company

New Content and Active Integration Provide Tips and Technology for  Small Business Success through Recently Launched CNBC Primetime Series 

LONG BEACH, Calif. – Epson America, Inc. has expanded its partnership with NBCUniversal on the recently debuted CNBC primetime show, ‘Make Me a Millionaire Inventor,’ to support small business success and innovation. Through custom vignettes that provide small business tips and technology solutions, including the Epson® SureColor® T-Series printers, Epson BrightLink®Pro collaborative meeting room solutions and Epson EcoTank all-in-one Supertank color printers with large ink reservoirs, the partnership inspires small businesses to bring their innovative product concepts to reality.

Along with the custom vignettes, the Epson BrightLink Pro 1430Wi is featured in the CNBC primetime show, providing the Blue Fish Studio engineering team with a valuable asset in the design process. In the Aug. 19 episode, the 1430Wi is used to demonstrate how Blue Fish Studio turned the SnoCone kiosk design into reality. The annotation functionality provided inventors Shane and Maria Freeman of Beaumont, Texas with clear insight into the design changes Blue Fish Studio made in order to create a prototype.

“From entrepreneurs looking to venture out on their own, to inventors and designers looking to solve a need, individuals and small businesses should be empowered to innovate,” said Lucie Milanes, Epson’s director of marketing strategy and communications. “The partnership with CNBC’s ‘Make Me a Millionaire Inventor’ aligns with Epson’s national brand campaign, ‘Where there’s business there’s EPSON’ in empowering inventors to succeed.”

The custom content created with CNBC for the vignette series airs during ‘Make Me a Millionaire Inventor,’ where Deanne Bell and George Zaidan travel the country looking for inventors with simple ideas that have great potential to be revolutionary, as well as on CNBC.com and across Epson’s social media channels. Each vignette was co-developed by NBCUniversal’s Content Innovation Agency in collaboration with Epson, Newcast/Zenith, and NBCUniversal’s Client Solutions team. The vignettes also remind viewers to tune in to ‘Make Me a Millionaire Inventor’ (Wednesdays at 10 p.m. ET/PT on CNBC) as inventors build, test and perfect their products for the biggest pitch of their lives.

“The expanded partnership with NBCUniversal provided a platform to connect with small business owners,” said Susan Smith, executive vice president, Newcast/Zenith. “Integrating the Epson BrightLink Pro into the fabric of ‘Make Me a Millionaire Inventor’ and developing a custom content series demonstrated the impact that Epson products can have on small businesses.”

“This evolution of our partnership with Epson highlights our shared commitment to providing small businesses with innovative resources to help bring their products to life,” said Christina Glorioso, senior vice president, Client Solutions, NBCUniversal. “Through the branded content around the new ‘Make Me a Millionaire Inventor’ primetime series, original digital resources and social media extensions, we continue to find new ways to deliver informative and relevant content to our passionate audience of small businesses.”  

CNBC in primetime is a distinct brand where business and entrepreneurism are the main focus. To view the custom vignettes, visit www.cnbc.com/small-business-tips/and for more insight into the “Where There’s Business There’s EPSON” campaign and Epson’s commitment to the business community, visit www.Epson.com/forbusiness.

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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