Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Segal Savad Adopts Adobe Digital Publishing Solution as Preferred Mobile App Platform

Friday, July 31, 2015

Press release from the issuing company

NEW YORK - Segal Savad today announced the adoption of the all-new 2015 release of Adobe Digital Publishing Solution (DPS) as its mobile app platform for client brands around the world. The new version of DPS has further empowered this creative agency to develop beautiful, compelling, interactive apps with no coding required, and to deliver client communications to market much more quickly while enhancing user experience and providing up-to-date content.  

“As early adopters of mobile, we already knew Adobe provided the best tools to present our content and designs interactively. We participated in a beta project with Adobe and the luxury retailer Barneys New York and determined this next generation product aligned perfectly with our agency and client goals of delivering high-impact app experiences as part of an integrated marketing solution,” said Harry Segal, Co-Founder and Creative Director at Segal Savad.  

“We wanted to help launch Adobe’s 2015 release of DPS with a visual and contemporary brand and thought how perfect it would be to align Barneys New York, an iconic brand, known for having the most discerning edit from the world’s top designers, with Adobe, the leader in creative communication and digital experiences,” said Segal.   

Barneys New York supported the concept and Segal Savad is working with their creative, digital and marketing teams to develop the app design of Barneys New York, The Window, a destination that celebrates fashion, style, beauty, culture, and entertainment through the lens of Barneys New York, which will be released in September.

“This app will bridge the highly personal and visual experience of our print magazine, The Window, and the deep content experience of Barneys New York ecommerce. We believe it will play an important role as we continue to engage customers in an integrated way,” says Matthew Woolsey, Executive Vice President, Digital at Barneys New York.

“Segal Savad has consistently delivered extraordinary work for client brands in various sectors and operates at the leading edge with our creative technology,” said Nick Bogaty, Head of Adobe Digital Publishing. “Launching a luxury brand like Barneys New York, that values design and technology on DPS, is a brilliant example of an agency and client delivering a powerful brand communication that will enable an on-going dialogue with the Barneys New York customer.”

Adobe Digital Publishing Solution will enable Segal Savad to reduce development costs, help clients expand their reach by seamlessly publishing across multiple screens and platforms, and capture sophisticated analytics to fine tune content and user experience to deliver the best possible return on investment.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved