(Painesville, OH) January 14, 2009 – Avery Dennison Graphics & Reflective Products Division, a leading provider of vinyl and screen-print film products for the sign and graphics industry, announced today that its MPI 2601 Wall Film is used exclusively on the e-commerce website [www.whosyoursuperstar.com], created by FLEET Decal & Graphics, a Plymouth, Pa. based sign shop, where customers can upload their favorite photos to create wall-sized vinyl murals.
 
Brian Vnuk, co-owner of FLEET Decal & Graphics, explains, "The idea behind 'whosyoursuperstar.com' is that everyone is a superstar. Superstars are people and things that matter most to each of us. The real superstars aren't the high profile athletes with multi-million dollar contracts – they are your sons or daughters as they walk up to the plate during a baseball game."
 
Vnuk adds, "We chose to digitally print wall-sized murals because digital prints allow the customer to really show off the product or service in its ideal application or environment. MPI 2601 Wall Film was the ideal product for all 'whosyoursuperstar.com' applications because it is so easy to apply and remove that any of our customers can use it."
 
"The 6.0 mil thickness of MPI 2601 Wall Film helps eliminate wrinkles and bubbles and its removable adhesive allows for repositioning during installation," says Joel Ross, Marketing Communications Manager for Avery Graphics and Reflective Products Division. "MPI 2601 Wall Film prints well with most solvent, eco-solvent and UV curable inks, and is safe for use over most wall paints. It's a perfectly suited product for FLEET's new 'Who's your superstar?' initiative."
 
For more information, consumers can visit www.whosyoursuperstar.com. Printers can contact their local distributor, Avery Dennison sales associate or the Avery Dennison AnswerLine at 800-443-9380. Information is also available online at www.averygraphics.com.