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Power of Print Announces Simon Harrop as First Speaker

Tuesday, June 16, 2015

Press release from the issuing company

Simon is a sensory branding expert, such an expert in fact that you will often find him popping up on TV and radio!  A world-leader in this field, Simon extols the virtues of creating branded experiences which appeal to the emotionally driven senses like sound, smell and touch.  

Further to research carried out for the Royal Mail using fMRI brain scanning to look inside the human brain, he was able to observe emotions experienced when the consumer was subjected to various branded media.  This research revealed that an identical brand message was far more emotionally impactful and memorable on a piece of paper than on a digital screen.

As we recover from one of the worst recessions, brands are realising that they can no longer rely on the overloaded  visual communications and need to find new and different ways to connect with and engage their customers.  Given the technological advances in paper, Simon has some exciting ideas he would like to share with us to utilise emotional connections with brands via print.

We have 9 further leading and inspirational industry experts lined up to share their knowledge and provide an up-to-date overview of our industry, which we will release in the coming weeks..... 

The Power of Print Seminar takes place on Tuesday 3 November 2015, in the historic surroundings of Stationers' Hall in London, from 10:00 - 17:30.
Following the day's seminar we have a special evening event with a three course dinner at historic Stationers' Hall where we will have a distinguished industry evening speaker from 18:30 - 22:30.

We expect this year to be the best and most informative yet, so don't miss your opportunity to join us.

 

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